Street-Smart Advertising: How to Win the Battle of the Buzz

Street-Smart Advertising: How to Win the Battle of the Buzz

by Margo Berman
     
 

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ISBN-10: 1442203358

ISBN-13: 9781442203358

Pub. Date: 09/16/2010

Publisher: Rowman & Littlefield Publishers, Inc.

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to

Overview

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to Win the Battle of the Buzz contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.

Product Details

ISBN-13:
9781442203358
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
09/16/2010
Edition description:
Updated Edition
Pages:
238
Sales rank:
1,226,382
Product dimensions:
6.00(w) x 8.90(h) x 0.80(d)

Table of Contents

Preface vii

Acknowledgments ix

1 Rev Up Your Thinking to Tackle Economic Shifts 1

2 Play with Typography's Multiple Personalities 27

3 Embrace Type as a Design Element 50

4 Master the Design Elements 69

5 Connect with Your Audience through Powerful Writing 82

6 Spark the Creative Process for Focused Campaign Strategies 107

7 Take Charge of the Design Principles 126

8 Explore the Power of Color Psychology 145

9 Discover Exciting Strategy-Based Ads and Campaigns 163

10 Learn the Latest through Inventive Case Studies with Impressive Results 188

11 See Which Self-Promotions Really Work 203

12 Be Inspired by Creative Tips from Conceptual Thinkers 221

Glossary 229

Selected Bibliography 237

Index 239

About the Author 243

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