Street-Smart Advertising: How to Win the Battle of the Buzz

Street-Smart Advertising: How to Win the Battle of the Buzz

by Margo Berman
     
 

ISBN-10: 1442203358

ISBN-13: 9781442203358

Pub. Date: 09/16/2010

Publisher: Rowman & Littlefield Publishers, Inc.

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right

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Overview

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.

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Product Details

ISBN-13:
9781442203358
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
09/16/2010
Edition description:
Updated Edition
Pages:
238
Sales rank:
1,281,840
Product dimensions:
6.00(w) x 8.90(h) x 0.80(d)

Table of Contents

Preface vii

Acknowledgments ix

1 Rev Up Your Thinking to Tackle Economic Shifts 1

2 Play with Typography's Multiple Personalities 27

3 Embrace Type as a Design Element 50

4 Master the Design Elements 69

5 Connect with Your Audience through Powerful Writing 82

6 Spark the Creative Process for Focused Campaign Strategies 107

7 Take Charge of the Design Principles 126

8 Explore the Power of Color Psychology 145

9 Discover Exciting Strategy-Based Ads and Campaigns 163

10 Learn the Latest through Inventive Case Studies with Impressive Results 188

11 See Which Self-Promotions Really Work 203

12 Be Inspired by Creative Tips from Conceptual Thinkers 221

Glossary 229

Selected Bibliography 237

Index 239

About the Author 243

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