Street-Smart Advertising: How to Win the Battle of the Buzz

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $4.69
Usually ships in 1-2 business days
(Save 76%)
Other sellers (Paperback)
  • All (9) from $4.69   
  • New (6) from $11.76   
  • Used (3) from $4.69   

Overview

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to Win the Battle of the Buzz contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.

Read More Show Less

Editorial Reviews

Choice
Recommended.
CHOICE
Recommended.
Sky Magazine
[Street-Smart Advertising is] a savvy primer replete with the back-stories of the most successful ad slogans of all time, like Nike's 'Just Do It.' Plus a few clunkers, like Nike's not-so-sticky follow-up campaign. Show of hands: Who remembers 'Yes you can?'
Hao-Odnla
Unravels the mystery of what creates a buzz in today's challenging marketplace... This handy guide is packed with excellent visual examples, comments by top creative talents, applicable advertising techniques, and more.
Reference and Research Book News
Readers are encouraged to rethink traditional media usage, develop self-promotion materials, explore new advertising vehicles, and think in a more creative way... While written for advertising students and professors, the book may also interest professionals who enjoy reading about campaigns that created global buzz.
Al Ries
Loaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices.
Jay Conrad Levinson
In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win.
Read More Show Less

Product Details

  • ISBN-13: 9781442203358
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 9/16/2010
  • Edition description: Updated Edition
  • Pages: 238
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Margo Berman has been a marketing consultant for 20 years, with her own ad and PR agency—Global Impact—for more than 17 years. As a creative talent, she's won numerous regional, national, and international awards, with clients like American Express, Alamo Rent A Car, Clientele and Banana Boat. In addition, she is professor of advertising at Florida International University.
Read More Show Less

Table of Contents

Preface vii

Acknowledgments ix

1 Rev Up Your Thinking to Tackle Economic Shifts 1

2 Play with Typography's Multiple Personalities 27

3 Embrace Type as a Design Element 50

4 Master the Design Elements 69

5 Connect with Your Audience through Powerful Writing 82

6 Spark the Creative Process for Focused Campaign Strategies 107

7 Take Charge of the Design Principles 126

8 Explore the Power of Color Psychology 145

9 Discover Exciting Strategy-Based Ads and Campaigns 163

10 Learn the Latest through Inventive Case Studies with Impressive Results 188

11 See Which Self-Promotions Really Work 203

12 Be Inspired by Creative Tips from Conceptual Thinkers 221

Glossary 229

Selected Bibliography 237

Index 239

About the Author 243

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)