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Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to Win the Battle of the Buzz contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more. Street-Smart Advertising is an inviting, hands-on supplement for courses in integrated marketing campaigns, print concepts, creative strategies, and copywriting.
Chapter 1 Preface Chapter 2 1 Rev Up Your Thinking with Creative Stimulation Chapter 3 2 Play with Typography's Multiple Personalities Chapter 4 3 Embrace Type as a Design Element Chapter 5 4 Master the Design Elements Chapter 6 5 Connect with Your Audience through Powerful Writing Chapter 7 6 Spark the Creative Process for Focused Campaign Strategies Chapter 8 7 Take Charge of the Design Principles Chapter 9 8 Explore the Power of Color Psychology Chapter 10 9 Discover Exciting Strategy-Based Ads and Campaigns Chapter 11 10 Learn the Latest through Inventive Case Studies with Impressive Results Chapter 12 11 See Which Self-Promotions Really Work Chapter 13 12 Be Inspired by Creative Tips from Conceptual Thinkers Chapter 14 Glossary Chapter 15 Selected Bibliography
Being a major in advertising, i have read other textbooks about Advertising. This book surpasses all the other by a lot. This book has everything! Templates, creative excercises, tips, great visuals and most importantly its easy to read and follow. The way Margo Berman was able to make a book like a conversation one would have with an advertsing teacher was really good. The book was entertaining to read and learned by great example. The example have a good desciption and the visual reinforce what the author is trying to get across. A great textbook for any advertsing student, or any creative person. Id also recommend Margo Berman's second book, The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art DirectorsWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.