- Shopping Bag ( 0 items )
Being a major in advertising, i have read other textbooks about Advertising. This book surpasses all the other by a lot. This book has everything! Templates, creative excercises, tips, great visuals and most importantly its easy to read and follow. The way Margo Berman was able to make a book like a conversation one would have with an advertsing teacher was really good. The book was entertaining to read and learned by great example. The example have a good desciption and the visual reinforce what the author is trying to get across. A great textbook for any advertsing student, or any creative person. Id also recommend Margo Berman's second book, The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art DirectorsWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.