Street Smart Franchising: A Must Read Before You Buy a Franchise!

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More About This Book

Overview

THE INSIDER'S GUIDE TO BUYING, OWNING AND OPERATING A FRANCHISE.

Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you.

Street Smart Franchising is the kind of book I wish every one of our current and prospective franchisees would take the time to read. It beautifully captures the challenges of owning and operating a franchise business along with practical guidance on how to make it work. Anyone considering a franchise investment will make a better investment decision by reading this down-to-earth self help book. Don't miss it!" — David McKinnon, chairman/CEO, Service Brands International:

Molly Maid, 1-800 Dryclean, Mr. Handyman, Ductz

"Twenty-five years ago when I became a franchisee of the Great American Cookie Company, this book would have saved me a world of grief. Street Smart Franchising lays it out. No sugar coating. It’s a realistic guide on how to make one the most important decisions of your life." — Lawrence (Doc) Cohen, past chairman, International Franchise Association, franchisee of 21 units - Great American Cookie Company, Pretzel Time, and Coffee Beanery.

"At the International Franchise Association, we were privy to all the fine books on franchising. What's truly unique about Street Smart Franchising is the carefully crafted treatment of how emotions and behavior influence success. It's another must read for any prospective franchisee—good stuff for folks who have been in the business a while too." — Matt Shay, past president,

International Franchise Association

Joe Mathews has held management roles with such national chains as Subway, Blimpie, Motophoto and the Entrepreneur's Source. Don DeBolt is a former president of the International Franchise Association. Deb Percival works in franchise development.

Joe Matthews has 20 years of experience in all aspects of franchising. He has been featured in Entrepreneur, Franchising World, Fortune Small Business and other respected publications and delivers 30 training workshops, presentations and speeches each year.

Don DeBolt is a former president of the International Franchise Association.

Deb Percival works in franchise development.

Product Details

  • ISBN-13: 9781599184111
  • Publisher: Entrepreneur Press dba Entrepreneur Media, Inc.
  • Publication date: 4/8/2011
  • Edition number: 2
  • Pages: 256
  • Sales rank: 140,536
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Joe Matthews has 20 years of experience in all aspects of franchising. He has been featured in Entrepreneur, Franchising World, Fortune Small Business and other respected publications and delivers 30 training workshops, presentations and speeches each year.

Don DeBolt is a former president of the International Franchise Association.

Deb Percival works in franchise development.

Table of Contents

Introduction ix

Part 1 What You Need to Know Before You Start Looking 1

1 What Is Franchising 3

Franchising as a Distribution Model 3

A Better Definition: Franchising as a Relationship 4

Franchising as a Strategy to Achieve an Objective 5

Franchising as a Calling 5

The Best Definition: Franchising as One Body 5

The Bottom Line 7

How Many Franchisees Define Winning 7

Why Do Companies Franchise Their Businesses? 8

Spotting a High-Road Franchisor 12

Win-Lose Franchising 15

Developing Peak-Performing Franchisees 19

Building a Strong Franchisee Community 22

2 Why Should I Invest in a Franchise? 25

The Path of the 99% 26

The Path of the 1% 27

The Voice of the Inner Critic 29

The "Right" Business 30

The "Right Time" to Start a Business 30

The Bottom Line 33

The Differences Between the 1% and 99% 33

How to Join the 1% 34

Creating Your Desired Future 35

3 Understanding Your Behavior Style 39

Behavior Styles 39

How Does DISC Work? 44

You Are an Action Hero If … 45

You Are a Comedian If … 50

You Are a Faithful Sidekick If … 54

You Are a Private Eye If … 58

What Character Do You Play? 62

How Can I Predict Others' Styles? 64

4 What Does Winning Look Like? 62

Goal Setting and Benchmarks 63

Goals Schmoals! Why Should I Care About Goals 71

Making Your Desired Future S.M.A.R.T 73

How Do You Eat an Elephant? 75

The Seven Truths About Real Time 77

5 What Does It to Take to Win as a Franchisee? 93

The KASH Model of Success 98

The Costs of Poor Performance 102

The KASH Deficit Analysis 104

What Is Your Starting KASH Balance? 108

6 The Learning Curve of a Franchisee: From the Launch to the Zone 111

Three Modes of Franchisor KASH Distribution 114

The Launch 121

Strategies for a Successful Launch 125

The Grind 126

Strategies to Successfully Navigate The Grind 138

How Franchisors Can Help You 140

Winning 141

Strategies for Successfully Navigating from Winning to Peak Performance 146

How Franchisors Can Help You 147

The Zone 147

How the Franchisor Can Help You 150

The Goodbye 151

How the Franchisor Can Help You 156

7 The Evolution of the Franchisee-Franchisor Relationship 157

The Glee Stage 159

The Fee Stage 161

The Me Stage 163

The Free Stage 165

The See Stage 167

The We stage 169

Part 2 Investigating Franchises 175

8 Locating Franchise Opportunities 177

Franchise Opportunity Websites 178

Franchise Brokers 179

Magazines 180

Franchise Expos 180

Google and Other Search Engines 181

9 Following a Six-Step Franchise Investigation Process 185

Overview of the Six-Step Franchise Investigation Process 188

Step 1 The Initial Interview 191

Step 2 Qualification 198

Step 3 Reviewing the FDD and Franchise Agreements 204

Step 4 Franchisee Validation. Data Gathering, and Analysis 223

Step 5 Attending a Discovery Day or Visiting the Home Office 235

The Four Franchisor Corporate Cultures 238

The Bureaucracy 239

Benevolent Dictatorship 241

Command and Control 244

Achievement 248

Decision-Making Checklist 252

Step 6 Making an Investment Decision 255

Final Decision Worksheet 258

Conclusion 258

Index 261

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Sort by: Showing all of 2 Customer Reviews

  • Anonymous

    Posted December 25, 2011

    Must read

    Crucial for anyone considering owning their own franchise business!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted July 26, 2011

    No text was provided for this review.

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