Street Smart Sustainability: The Entrepreneur's Guide to Profitably Greening Your Organization's DNA

Overview

Go Green While Making Green

You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green ...

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Street Smart Sustainability: The Entrepreneur's Guide to Profitably Greening Your Organization's DNA

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Overview

Go Green While Making Green

You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization’s very DNA.

Through illustrative examples from a wide variety of industries, this book shows how to:

• Design sustainable products

• Green your facilities

• Find green vendors

• Use renewable energy

• Reduce harmful emissions

• Recycle waste products, and more

The emphasis is on practicality—stand-alone chapters you can read when you need them and tools you can use to implement change in any area of your organization.

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Editorial Reviews

From the Publisher
 “This is essential reading for any business leader—and anyone who wants to become one.”

—Joel Makower, Executive Editor, GreenBiz.com, and author of Strategies for the Green Economy

“A GPS for steering your business in a green and profitable direction way ahead of the curve with insight, innovation, integrity, and passion.”

Paulette Mae Cole, CEO and Creative Director, ABC Carpet and Home

“This book makes the path to sustainability feel truly achievable.”

—Eileen Fisher, Chief Creative Officer, Eileen Fisher, Inc.

“No one has tried harder to quantify ‘good beyond profit.’”
—John Stossel, Fox news correspondent

 

“Provides an essential outline and all the creative new ideas to make any business greener.”

—Denise Hamler, Director, Green Business Network of Green America

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Product Details

  • ISBN-13: 9781605094656
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 11/8/2010
  • Series: Social Venture Network Series
  • Pages: 144
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.70 (d)

Meet the Author

David Mager has helped over 300 Fortune 500 and entrepreneurial companies become green profitably and recently worked as an advisor on sustainability issues to the Obama Transition Team.

Joe Sibilia is chief visionary officer and part owner of CSRwire.com—an online newswire that distributes news about sustainability and social responsibility to over a million professionals in more than 200 countries.

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Table of Contents

Letter from the Editor of the Social Venture Network Series xi

Acknowledgments xiii

Introduction 1

1 Leadership-Greening from the Top 17

2 Audits-Measuring Where You Are 29

3 The Plan-Implementing Your Sustainability Vision 43

4 Metrics-If You Can Measure It, You Can Manage It 57

5 Design-Making It Sustainable from the Start 73

6 Facility-Making Your Workplace Green 85

7 Energy-Using Renewable Energy, Energy Audits, and Conservation 103

8 Carbon-Quantifying and Reducing Your Carbon Footprint 129

9 Purchasing-Using Your Dollar to Save the Planet 137

10 Reduce-Getting to Net Zero Emissions and Releases 155

11 Waste-Turning an Environmental Problem into a Business Opportunity 175

Afterword 187

Notes and Resources 189

Resource A Cover Letter and Employee Questionnaire 201

Resource B Audit Protocol 205

Resource C Summary of ISO 14001-Environmental Management Systems 209

Resource D Input/Output Mass Balance Analysis 211

Resource E Life Cycle Analysis Matrix 213

Resource F Energy Source Calculator 219

Resource G Carbon Footprint Calculator 221

Resource H Vendor Questionnaire 223

Index 227

About Social Venture Network 236

About the Authors 237

About This Book 243

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