StreetSmart Marketing

StreetSmart Marketing

by Jeff Slutsky, Slutsky
     
 

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A ''how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through

Overview

A ''how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ''grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

Product Details

ISBN-13:
9780471618836
Publisher:
Wiley
Publication date:
06/26/1989
Pages:
241
Product dimensions:
0.75(w) x 6.00(h) x 9.00(d)

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