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Streetwise Internet Business Plans: Create a Compelling Plan for Your .com Business That Will Get It Financed, and Lead It to Success

Overview

Many business people think that dot.com start-ups don't really need business plans. They imagine an e-business as a seat-of-the-pants operation that depends on around-the-clock work and luck more than on careful planning. In reality, nearly every Internet business-from the smallest online retail site to the largest search engine-will be more successful if there is a carefully designed blueprint to follow. With Streetwise Internet Business Plan, your .com business can have the ...
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Overview

Many business people think that dot.com start-ups don't really need business plans. They imagine an e-business as a seat-of-the-pants operation that depends on around-the-clock work and luck more than on careful planning. In reality, nearly every Internet business-from the smallest online retail site to the largest search engine-will be more successful if there is a carefully designed blueprint to follow. With Streetwise Internet Business Plan, your .com business can have the competitive edge it needs. Plan your online success by:

Creating a plan that identifies potential risk and rewards for your e-commerce concept

Evaluating the technical considerations of going online

Going live with your e-business

Marketing an online business with both new and traditional strategies

Build Your Business From the Ground Up:

Follow a business plan outline

Determine what your company is all about

Hire the right management team

Design a marketing plan that won't fail

Stand out against your competition

It Really Is Easy Math:

Make accurate financial projections

Understand your balance sheet

Determine your P&L

Project your cash flow

Know where your money is going

From writing a mission statement to putting your business plan in action, Streetwise Internet Business Plan is your first step to Web success.

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Product Details

  • ISBN-13: 9781580625029
  • Publisher: Adams Media Corporation
  • Publication date: 5/15/2001
  • Series: Adams Streetwise Series
  • Pages: 400
  • Product dimensions: 7.99 (w) x 9.10 (h) x 1.10 (d)

Table of Contents

A Few Preliminary Words ix
Here's a Roadmap xi
Stage 1 Just What Is a Business?
Chapter 1 A Case History--necx.com 3
Chapter 2 What Is a Business Plan? 11
Chapter 3 Not All Business Plans Are Alike 23
Chapter 4 Are Dot Coms Different from Brick and Mortar? 35
Chapter 5 Survival of the Fittest 43
Chapter 6 Merchandise vs. Services 47
Chapter 7 Why You Need Financing 53
Chapter 8 Can You Even Get Financing? 61
Chapter 9 Your Other Financing Options 69
Stage 2 Build Your Business Plan from the Ground Up
Chapter 10 Guest Corner--Dot Com Guy 87
Chapter 11 The Business Plan Outline 95
Chapter 12 The Executive Summary 101
Chapter 13 What Is Your Company All About? 111
Chapter 14 Let's Talk About Your Management Team 115
Chapter 15 Just What Are You Selling? 121
Chapter 16 The Marketing Plan 127
Chapter 17 Making the Sale 157
Chapter 18 Customer Service-Standing Out Against the Competition 169
Chapter 19 Keeping Your Promises--Operations and Fulfillment 181
Stage 3 I Hope You Can Add
Chapter 20 A Case History--Guru.com 207
Chapter 21 How Do You Do Financial Projections? 213
Chapter 22 In the Beginning--Your Starting Balance Sheet 233
Chapter 23 How Much You're Gonna Make--Doing a P&L Balance Sheet 245
Chapter 24 Can You Spare A Dime?--Projecting Your Cash Flow 257
Chapter 25 Keeping Yourself Balanced--Balance Sheet Projections 271
Chapter 26 You Need Analysis--Figuring Your Ratios 283
Stage 4 Presenting Your Idea
Chapter 27 Presenting the Idea 291
Chapter 28 Presenting the Plan Itself 301
Chapter 29 Keep the Spirit of Your Plan Alive 309
Stage 5 Appendices
Appendix A Sample Executive Summary 314
Appendix B Sample Business Plans--Doohickie.com 318
Appendix C Sample Business Plans--Mabel's Fish Juice 331
Appendix D Blank Forms 346
Appendix E Resources 362
Appendix F Recommended Reading 371
Glossary 373
Index 375
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