Streetwise Low-Cost Web Site Promotion: Every Possible Way to Make Your Web Site a Success, Without Spending Lots of Money

Overview

Setting up a Web site is just the first step in getting your business online. Getting attention for your site-building traffic, generating leads, and attracting customers is the real key to making money on the Internet.

In Streetwise Low-Cost Web Site Promotion, marketing expert Barry Feig shows you how to develop an online marketing plan that will get a Web Site the visibility it needs without breaking the ...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (27) from $1.99   
  • New (3) from $7.98   
  • Used (24) from $1.99   
Close
Sort by
Page 1 of 1
Showing 1 – 2 of 3
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$7.98
Seller since 2014

Feedback rating:

(16)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
2002-06-01 Paperback New Excellent Book, Great Read, Great Information, Fast and friendly Customer Service.

Ships from: Titusville, FL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$45.00
Seller since 2014

Feedback rating:

(164)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing 1 – 2 of 3
Close
Sort by
Sending request ...

Overview

Setting up a Web site is just the first step in getting your business online. Getting attention for your site-building traffic, generating leads, and attracting customers is the real key to making money on the Internet.

In Streetwise Low-Cost Web Site Promotion, marketing expert Barry Feig shows you how to develop an online marketing plan that will get a Web Site the visibility it needs without breaking the marketing budget and provides you with the tools and tips you need to win the war over Internet real estate.

Feig outlines how to:

Develop a marketing plan that's sure to work-before you go online

Build quality traffic-attracting customers who will buy your product or service

Keep them coming back for more with relationship marketing strategies

Unlock the secrets of Web search engines and turn your site into a category leader

Develop an interactive B2B site

Filled with practical advice that can be put to work immediately, and containing dozens of real-world examples of companies that have developed innovative and effective online promotional programs, Streetwise Low-Cost Web Site Promotion is an invaluable resource for anyone who wants to build a profitable business online.

Read More Show Less

Product Details

  • ISBN-13: 9781580625012
  • Publisher: Adams Media Corporation
  • Publication date: 6/28/2001
  • Series: Adams Streetwise Series
  • Pages: 384
  • Product dimensions: 7.98 (w) x 9.10 (h) x 1.07 (d)

Table of Contents

Preface xv
Section 1 Building Your Grand Site
Chapter 1 Creating Internet Traffic 3
Chapter 2 Ten Steps and Tools for a No-Nonsense, Take-No-Prisoners Promotion Plan 13
Chapter 3 Foundations for Winning Web Site Promotion 25
Chapter 4 How to Position Your Site to Attract Traffic 35
Chapter 5 Site Specifics 45
Chapter 6 How to Write for Your Web Site 55
Section 2 Research and Tactics
Chapter 7 Market Research and Your Target Market 71
Chapter 8 Easy-to-Carry-Out Tests 81
Chapter 9 Creating a Dynamite Promotional Message 91
Chapter 10 More About Working with E-mail 101
Chapter 11 Announcing Your Site and Working the Newsgroups 113
Chapter 12 Building Relationships with the Media 129
Section 3 Bringing in Mind-Boggling Traffic
Chapter 13 Getting Visitors to Your Site 145
Chapter 14 E-Mail Lists and Other Promotional Tools 157
Chapter 15 More Fun Things to Do 163
Chapter 16 Networking with Other Sites to Help You Grow 171
Chapter 17 Cross-Promotions 183
Section 4 Search Engine Frenzy
Chapter 18 Search Engine Secrets 199
Chapter 19 Insider Secrets About Search Engines 208
Chapter 20 Interactive Strategies Adding Value to Your Site 225
Section 5 Tools You Can Use Right Now
Chapter 21 Create a Portal to the World and More Strategies for Building Community 239
Chapter 22 Follow the Lead of the Seedier Side of the Net and Even More Strategies 247
Chapter 23 Business-to-Business Sites 257
Chapter 24 Here's How to Get Your B2B Site Up and Running 265
Chapter 25 Advertising That Costs Money 273
Chapter 26 Effective Banner Tactics 285
Chapter 27 Learning About Ad Formats 291
Chapter 28 Measuring Success 299
Section 6 Keeping Track
Chapter 29 Important Statistics About the Web in General 313
Chapter 30 Question-and-Answer Time 329
Glossary 345
Index 357
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 27, 2003

    Delivers what it says ...

    Need information on low-cost website promotion ? Then get this book. I read a LOT of books on many subjects every week and while browsing this one in Barnes & Noble in Schaumburg, IL, I knew it was going to be a very good read. I was right. Simple language that comes across like Barry is actually spaeking with you in person. I like that. Also no heavy jargon and stuff. A good buy. Infact, a very good buy.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)