Strength Through Joy: Consumerism and Mass Tourism in the Third Reich

Strength Through Joy: Consumerism and Mass Tourism in the Third Reich

by Shelley Baranowski
     
 

ISBN-10: 0521705991

ISBN-13: 9780521705998

Pub. Date: 05/31/2007

Publisher: Cambridge University Press

The giant Nazi leisure and tourism agency, Strength through Joy (KdF)'s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime's investment in rearmament and German consumers' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy

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Overview

The giant Nazi leisure and tourism agency, Strength through Joy (KdF)'s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime's investment in rearmament and German consumers' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future—that would materialize as soon as "living space" was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi "racial community."

Product Details

ISBN-13:
9780521705998
Publisher:
Cambridge University Press
Publication date:
05/31/2007
Edition description:
New Edition
Pages:
274
Product dimensions:
5.98(w) x 8.98(h) x 0.63(d)

Table of Contents

Introduction; 1. Nazism, popular aspirations, and mass consumption on the road to power; 2. 'A volk strong in nerve': Strength through Joy's place in the Third Reich; 3. The beauty of labor: 'plant community' and coercion; 4. Mass tourism, the cohesive nation, and visions of empire; 5. Racial community and individual desires: tourism, the standard of living, and popular consent; 6. Memories of the past and promises for the future: Strength through Joy in wartime; 7. Epilogue: the end of 'German' consumption.

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