Studebaker

Studebaker

by Donald T Critchlow
     
 

While the Big Three automobile companies came to dominate the industry, its early history was characterized by an array of competing companies. Studebaker's story is the chronicle of the life and death of an American automobile company where management's concept of 'tradition' played a fundamental role in modeling corporate culture, rhetoric, and strategy.See more details below

Overview

While the Big Three automobile companies came to dominate the industry, its early history was characterized by an array of competing companies. Studebaker's story is the chronicle of the life and death of an American automobile company where management's concept of 'tradition' played a fundamental role in modeling corporate culture, rhetoric, and strategy.

Editorial Reviews

Booknews
Describes the history of the company and the world of automobile production, telling the story of how Studebaker grew into the nation's leading independent automobile producer, and why it ultimately failed. Focuses on the role of tradition in Studebaker's corporate culture, rhetoric, and business strategies. Unlike most accounts of the Studebaker saga, Critchlow's (history, Saint Louis U.) explores the importance of ideas<-->not simply market forces<-->in shaping 20th-century American institutions. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780253330659
Publisher:
Indiana University Press
Publication date:
01/28/1997
Series:
Midwestern History and Culture Series
Edition description:
New Edition
Pages:
288
Product dimensions:
6.37(w) x 9.52(h) x 1.11(d)

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