Student Achievement Series: Fundamentals of Contemporary Business Communication / Edition 1

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Student Achievement Series: Fundamentals of Contemporary Business Communication is an innovative textbook program developed in partnership with professors and students to meet the learning, study, and assessment goals necessary for student success. Student Achievement Series: Fundamentals of Contemporary Business Communication is a streamlined, practical foundations text with an emphasis on how-to and practical applications. The user-friendly approach focuses on current developments in business communication (with up-to-date examples), coverage of timely and relevant issues, best practices, and skills development. The text program is supplemented with extensive online resources--including Your Guide to An "A" premium study content--available at the text's Online Study Center.Each text in the Student Achievement Series incorporates concise, to-the-point coverage; eliminates extraneous material; integrates pedagogy that reinforces key concepts; features a strong, supporting web component for review, testing, and assessment purposes; and provides students with real value for their educational dollar. Through extensive research and focus groups conducted with a diverse cross-section of participants, Houghton Mifflin presents a groundbreaking solution for skills mastery and retention. Feedback from instructors, and students in particular, has been instrumental in all key aspects of development--from design and layout to testing and assessment to title and packaging. These ideas culminate in a final product that students prefer, because it accurately reflects the way they learn and study best.
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Product Details

  • ISBN-13: 9780618900930
  • Publisher: Cengage Learning
  • Publication date: 4/3/2007
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 448
  • Product dimensions: 8.40 (w) x 9.90 (h) x 0.60 (d)

Meet the Author

Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.
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Table of Contents

Note: Each chapter concludes with a Learning Objective Review, Exercises, and Resources. I. Foundations of Business Communication 1. Understanding Business Communication The Components of Communication Verbal Communication Barriers to Verbal Communication Introducing the Three Ps: Problem, Process, Product Three Ps: Using Euphemisms Appropriately 2. Contemporary Issues in Business Communication Communicating in Work Teams Communicating in a Diverse Environment Ethics and Communication Communicating Via E-Mail Checklist 1: Effective E-Mail Practices Spotlight: How Would You Respond? Three Ps: Reporting Research Results Ethically 3. Interpersonal Communication Skills Interpersonal Communications Nonverbal Communication Listening Communicating by Telephone Business Meetings Checklist 2: Business Meetings Three Ps: A Plan for a Business Meeting II. Developing Your Business Writing Skills 4. The Writing Process Audience Analysis Planning Drafting Revising Formatting Proofreading Checklist 3: The Writing Process Three Ps: A Simple Memo 5. Revising Your Writing Choosing the Right Words Writing Effective Sentences Developing Logical Paragraphs What Do We Mean by Tone? Checklist 4: Writing with Style Three Ps: Writing an Unbiased Message Portfolio Project 1: Writing an Informational Message III. Correspondence 6. Routine Letters, Memos, and E-Mail Messages Routine Requests Routine Replies Routine Claim Letters Routine Adjustment Letters Checklist 5: Routine Requests and Replies Checklist 6: Routine Claim and Adjustment Letters Spotlight: When in Rome... Three Ps: A Routine Message Portfolio Project 2: Writing a Routine Adjustment Letter 7. Persuasive Letters, Memos, and E-Mail Messages Planning the Persuasive Message Organizing a Persuasive Request Common Types of Persuasive Requests Writing a Sales Letter Checklist 7: Persuasive Requests Checklist 8: Sales Letters Spotlight: What May You Say in a Sales Letter? 8. Bad-News Letters, Memos, and E-Mail Messages Planning the Bad-News Message Rejecting an Idea Refusing a Favor Refusing a Claim Checklist 9: Bad-News Messages Three Ps: A Bad-News Message Portfolio Project 4: Writing a Bad-News Letter IV. Written and Oral Business Reports 9. Planning the Business Report and Managing Data Report Accuracy Purposes of Reports Common Types of Data Collecting Data on the Internet Collecting Data Through Questionnaires Constructing Tables and Tables Interpreting the Data Checklist 10: Evaluating the Quality of Internet Resources Checklist 11: Questionnaires Checklist 12: Visual Aids Three Ps: A Questionnaire 10. Writing the Business Report Determining the Report Structure Drafting Developing an Effective Writing Style Documenting Your Sources Refining Your Draft Checklist 13: Reviewing Your Report Draft Three Ps: A Section of a Report Protfolio Project 5: Writing a Business Report 11. Making Oral Presentations Planning the Presentation Organizing the Presentation Planning Team and Video Presentations Visual Aids for Business Presentations Practicing and Delivering the Presentation Checklist 14: The Oral Presentation Process Three Ps: Visual Aids for a Business Presentation Portfolio Project 6: Making a Business Presentation V. Employment Communication 12. The Job Search, Resumes, and Job-Application Letters Planning Your Career Preparing Your Resume Writing Job-Application Letters Checklist 15: Resumes Checklist 16: Job-Application Letters Three Ps: An Application Letter Portfolio Project 7: Resume and Cover Letter 13. Employment Interviewing and Follow-Up Preparing for a Job Interview Conducting Yourself During the Interview Communicating After the Interview Business Etiquette Checklist 17: Employment Interviews Three Ps: A Job-Rejection Letter Portfolio Project 8: Videotape of Practice Interview VI. Language Arts Basics A. Business Sentence Structure Parts of Speech Parts of a Sentence Complexity of Sentences Sentence Errors B. Business-Style Punctuation Why Punctuation? Commas Semicolons Colons Quotation Marks Italics Hyphens Apostrophes Summary C. Verbs and Subject-Verb Agreement Verb Functions Principal Parts of Verbs Subject and Verb Agreement D. Using Pronouns, Adjectives, and Adverbs Pronouns Adjective or Adverb? Comparison of Adjectives and Adverbs E. Mechanics in Business Writing Capitalization Number Expression Abbreviations Spelling Style Manual: Formatting Business Documents Formatting Correspondence and Memos Formatting Reports and Documenting Sources Citation Styles
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