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Student Achievement Series: Foundations of Business provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The Student Achievement Series was developed in partnership with over 600 teachers and students from across the country to meet the learning, study, and assessment goals necessary for student success. Through extensive research and focus groups conducted with a diverse cross-section of students, Cengage Learning presents a groundbreaking solution for skills mastery, understanding, and retention. Feedback from students has been instrumental in all aspects of development—from design and pedagogy to testing and assessment to title and packaging. These elements culminate in a textbook program that reflects the way students learn and study best.
Note: Each chapter opens with Inside Business, Learning Objectives, Key Terms, and Why This Chapter Matters. I. The Environment of Business 1. Exploring the World of Business and Economics Your Future in the Changing World of Business Business: A Definition Types of Economic Systems Measuring Economic Performance The Business Cycle Types of Competition American Business Today 2. Being Ethical and Socially Responsible Business Ethics Defined Ethical Issues Factors Affecting Ethical Behavior Encouraging Ethical Behavior The Evolution of Social Responsibility in Business Two Views of Social Responsibility Consumerism Employment Practices Concern for the Environment Implementing a Program of Social Responsibility 3. Exploring Global Business The Basis for International Business Restrictions to International Business The Extent of International Business Methods of Entering International Business Sources of Export Assistance II. Trends in Business Today 4. Understanding Information and e-Business How Can Information Reduce Risk When Making a Decision? Managers' Information Requirements How Do Employees Use an Information System Improving Productivity with the Help of Computers and Technology Using Computers and the Internet to Obtain Information Defining e-Business Fundamental Models of e-Business The Future of e-Business: Growth, Opportunities, and Challenges 5. Choosing a Form of Business Ownership Sole Proprietorships Partnerships Advantages and Disadvantages of Partnerships Corporations Advantages and Disadvantages of Corporations Special Types of Business Ownership Cooperatives, Joint Ventures, and Syndicates Corporate Growth 6. Small Business, Entrepreneurship, and Franchise Small Business: A Profile The People in Small Businesses: The Entrepreneurs The Importance of Small Businesses in Our Economy The Pros and Cons of Smallness The Small Business Administration Franchising The Growth of Franchising III. Management and Organization 7. Understanding the Management Process What Is Management? Basic Management Functions Kinds of Managers What Makes Effective Managers? Leadership Managerial Decision Making Managing Total Quality What It Takes to Become a Successful Manager Today 8. Creating a Flexible Organization What Is an Organization? Job Design Departmentalization Delegation, Decentralization, and Centralization The Span of Management Chain of Command: Line and Staff Management Forms of Organizational Structure Additional Factors That Influence an Organization 9. Producing Quality Goods and Services What Is Production? The Conversion Process Where Do New Products and Services Come From? How Do Managers Plan for Production? Operations Control Management of Productivity and Technology IV. Human Resources 10. Attracting and Retaining the Best Employees Human Resources Management: An Overview Human Resources Planning Cultural Diversity in Human Resources Job Analysis Recruiting, Selection, and Orientation Compensation and Benefits Training and Development The Legal Environment of HRM 11. Motivating and Satisfying Employees and Teams What Is Motivation? Historical Perspectives on Motivation Contemporary Views on Motivation Key Motivation Techniques Teams and Teamwork V. Marketing 12. Building Customer Relationships Through Effective Marketing Marketing and the Management of Customer Relationships Utility: the Value Added by Marketing The Marketing Concept Markets and Their Classification Developing a Marketing Strategy Marketing Strategy and the Marketing Environment Developing a Marketing Plan Market Measurement and Sales Forecasting Marketing Information Types of Buying Behavior 13. Creating and Pricing Products that Satisfy Customers Classification of Products The Product Life Cycle Product Line and Product Mix Managing the Product Mix Branding Packaging and Labeling Pricing Products Pricing Objectives Pricing Methods Pricing Strategies Pricing Business Products 14. Distributing and Promoting Products Channels of Distribution Partnering Through Supply-Chain Management Marketing Intermediaries: Wholesalers Marketing Intermediaries: Retailers Physical Distribution What is Integrated Marketing Communications? The Promotion Mix: An Overview Advertising Personal Selling Sales Promotion Public Relations VI. Accounting and Finance 15. Using Accounting Information Why Accounting Information Is Important Who Uses Accounting Information The Accounting Process The Balance Sheet The Income Statement The Statement of Cash Flows Evaluating Financial Statements 16. Mastering Financial Management What Is Financial Management? Planning—The Basis of Sound Financial Management Financial Services Provided by Banks and Other Financial Institutions Sources of Short-Term Debt Financing Sources of Equity Financing Sources of Long-Term Debt Financing Notes Credits Answers to Test Preppers Index