Student Achievement Series: Foundations of Business / Edition 1

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Student Achievement Series: Foundations of Business provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The Student Achievement Series was developed in partnership with over 600 teachers and students from across the country to meet the learning, study, and assessment goals necessary for student success. Through extensive research and focus groups conducted with a diverse cross-section of students, Cengage Learning presents a groundbreaking solution for skills mastery, understanding, and retention. Feedback from students has been instrumental in all aspects of development--from design and pedagogy to testing and assessment to title and packaging. These elements culminate in a textbook program that reflects the way students learn and study best.
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Product Details

  • ISBN-13: 9780618951932
  • Publisher: Cengage Learning
  • Publication date: 2/12/2008
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 592
  • Product dimensions: 8.40 (w) x 9.90 (h) x 0.80 (d)

Meet the Author

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that is part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics; served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century"; and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He also is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999-2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 4E (Cengage Learning); has served as a content consultant for the popular national television series "The Business File: An Introduction to Business"; and developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

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Table of Contents

Note: Each chapter opens with Inside Business, Learning Objectives, Key Terms, and Why This Chapter Matters. I. The Environment of Business 1. Exploring the World of Business and Economics Your Future in the Changing World of Business Business: A Definition Types of Economic Systems Measuring Economic Performance The Business Cycle Types of Competition American Business Today 2. Being Ethical and Socially Responsible Business Ethics Defined Ethical Issues Factors Affecting Ethical Behavior Encouraging Ethical Behavior The Evolution of Social Responsibility in Business Two Views of Social Responsibility Consumerism Employment Practices Concern for the Environment Implementing a Program of Social Responsibility 3. Exploring Global Business The Basis for International Business Restrictions to International Business The Extent of International Business Methods of Entering International Business Sources of Export Assistance II. Trends in Business Today 4. Understanding Information and e-Business How Can Information Reduce Risk When Making a Decision? Managers' Information Requirements How Do Employees Use an Information System Improving Productivity with the Help of Computers and Technology Using Computers and the Internet to Obtain Information Defining e-Business Fundamental Models of e-Business The Future of e-Business: Growth, Opportunities, and Challenges 5. Choosing a Form of Business Ownership Sole Proprietorships Partnerships Advantages and Disadvantages of Partnerships Corporations Advantages and Disadvantages of Corporations Special Types of Business Ownership Cooperatives, Joint Ventures, and Syndicates Corporate Growth 6. Small Business, Entrepreneurship, and Franchise Small Business: A Profile The People in Small Businesses: The Entrepreneurs The Importance of Small Businesses in Our Economy The Pros and Cons of Smallness The Small Business Administration Franchising The Growth of Franchising III. Management and Organization 7. Understanding the Management Process What Is Management? Basic Management Functions Kinds of Managers What Makes Effective Managers? Leadership Managerial Decision Making Managing Total Quality What It Takes to Become a Successful Manager Today 8. Creating a Flexible Organization What Is an Organization? Job Design Departmentalization Delegation, Decentralization, and Centralization The Span of Management Chain of Command: Line and Staff Management Forms of Organizational Structure Additional Factors That Influence an Organization 9. Producing Quality Goods and Services What Is Production? The Conversion Process Where Do New Products and Services Come From? How Do Managers Plan for Production? Operations Control Management of Productivity and Technology IV. Human Resources 10. Attracting and Retaining the Best Employees Human Resources Management: An Overview Human Resources Planning Cultural Diversity in Human Resources Job Analysis Recruiting, Selection, and Orientation Compensation and Benefits Training and Development The Legal Environment of HRM 11. Motivating and Satisfying Employees and Teams What Is Motivation? Historical Perspectives on Motivation Contemporary Views on Motivation Key Motivation Techniques Teams and Teamwork V. Marketing 12. Building Customer Relationships Through Effective Marketing Marketing and the Management of Customer Relationships Utility: the Value Added by Marketing The Marketing Concept Markets and Their Classification Developing a Marketing Strategy Marketing Strategy and the Marketing Environment Developing a Marketing Plan Market Measurement and Sales Forecasting Marketing Information Types of Buying Behavior 13. Creating and Pricing Products that Satisfy Customers Classification of Products The Product Life Cycle Product Line and Product Mix Managing the Product Mix Branding Packaging and Labeling Pricing Products Pricing Objectives Pricing Methods Pricing Strategies Pricing Business Products 14. Distributing and Promoting Products Channels of Distribution Partnering Through Supply-Chain Management Marketing Intermediaries: Wholesalers Marketing Intermediaries: Retailers Physical Distribution What is Integrated Marketing Communications? The Promotion Mix: An Overview Advertising Personal Selling Sales Promotion Public Relations VI. Accounting and Finance 15. Using Accounting Information Why Accounting Information Is Important Who Uses Accounting Information The Accounting Process The Balance Sheet The Income Statement The Statement of Cash Flows Evaluating Financial Statements 16. Mastering Financial Management What Is Financial Management? Planning--The Basis of Sound Financial Management Financial Services Provided by Banks and Other Financial Institutions Sources of Short-Term Debt Financing Sources of Equity Financing Sources of Long-Term Debt Financing Notes Credits Answers to Test Preppers Index
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