Student CD-ROM to accompany Marketing / Edition 8

Student CD-ROM to accompany Marketing / Edition 8

by Roger A. Kerin, William Rudelius, Eric N. Berkowitz, Steven W. Hartley
     
 

ISBN-10: 0072828889

ISBN-13: 9780072828887

Pub. Date: 05/26/2005

Publisher: McGraw-Hill Companies,Inc.

This CD-ROM contains the KMT Marketing Planning Software. This high quality commercial software contains detailed planning templates with extensive guidance provided for each section of the plan and includes a well-written marketing plan as an example. This product operates within the Microsoft Office Suite, so students work directly in Word and Excel to create

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Overview

This CD-ROM contains the KMT Marketing Planning Software. This high quality commercial software contains detailed planning templates with extensive guidance provided for each section of the plan and includes a well-written marketing plan as an example. This product operates within the Microsoft Office Suite, so students work directly in Word and Excel to create professional looking documents.

Product Details

ISBN-13:
9780072828887
Publisher:
McGraw-Hill Companies,Inc.
Publication date:
05/26/2005
Product dimensions:
3.00(w) x 4.50(h) x 0.01(d)

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