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More About This Textbook

Overview

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.]
Building a Career with Your Communication Skills; Understanding Business Communication in Today’s Workplace; Mastering Interpersonal Communication; Planning & Writing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Messages; Writing Negative Messages; Writing Persuasive Messages; Understanding and Planning Reports and Proposals; Composing and Completing Reports and Proposals; Developing Oral and Online Presentations; Building Careers and Writing Résumés; Applying and Interviewing for Employment
MARKET: The business world changes constantly, and professionals must keep their skills up to date. New communications technologies are changing the way firms and customers do business, creating an interactive marketplace. Learn what Web 2.0 can do for you!
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Product Details

  • ISBN-13: 9780136084938
  • Publisher: Prentice Hall
  • Publication date: 1/22/2009
  • Edition number: 4
  • Pages: 528
  • Product dimensions: 8.40 (w) x 10.90 (h) x 0.90 (d)

Table of Contents

Prologue: Building a Career with Your Communication Skills Unit 1: Business Communication Foundations Chapter 1: Understanding Business Communication in Today’s Workplace Chapter 2: Mastering Interpersonal Communication Unit 2: The Three-Step Writing Process Chapter 3: Planning Business Messages Chapter 4: Writing Business Messages Chapter 5: Completing Business Messages Unit 3: Brief Business Messages Chapter 6: Crafting Messages for Electronic Media Chapter 7: Writing Routine and Positive Messages Chapter 8: Writing Negative Messages Chapter 9: Writing Persuasive Messages Unit 4: Longer Business Messages Chapter 10: Understanding and Planning Reports and Proposals Chapter 11: Composing and Completing Reports and Proposals Chapter 12: Developing Oral and Online Presentations Unit 5: Employment Messages and Job Interviews Chapter 13: Building Careers and Writing Résumés Chapter 14: Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Video Guide Handbook of Grammar, Mechanics, and Usage Answer Key References Acknowledgments Index
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