Study Guide for use with Marketing / Edition 6

Study Guide for use with Marketing / Edition 6

by Eric Berkowitz, Roger Kerin, William Rudelius, Steven Hartley
     
 

ISBN-10: 0073658170

ISBN-13: 9780073658179

Pub. Date: 08/16/1999

Publisher: McGraw-Hill Higher Education

The study guide,written by Bill Carner (University of Texas- Austin),includes key concepts,chapter quizzes,and chapter summaries.

Overview

The study guide,written by Bill Carner (University of Texas- Austin),includes key concepts,chapter quizzes,and chapter summaries.

Product Details

ISBN-13:
9780073658179
Publisher:
McGraw-Hill Higher Education
Publication date:
08/16/1999
Edition description:
Older Edition
Pages:
350
Product dimensions:
8.34(w) x 7.88(h) x 0.65(d)

Table of Contents

Part I: INITIATING THE MARKETING PROCESS
Marketing: A Focus on Customer Relationships
Outline
1(3)
Discussion Questions
4(3)
Sample Tests
7(9)
Answer Key
16(2)
Linking Marketing and Corporate Strategies
18(15)
Outline
18(2)
Discussion Questions
20(4)
Sample Tests
24(7)
Answer Key
31(2)
The Changing Market Environment
33(18)
Outline
33(2)
Discussion Questions
35(2)
Sample Tests
37(12)
Answer Key
49(2)
Ethics and Social Responsibility in Marketing
51(14)
Outline
51(2)
Discussion Questions
53(3)
Sample Tests
56(7)
Answer Key
63(2)
PART II: UNDERSTANDING BUYERS AND MARKETS
Global Marketing and World Trade
65(11)
Outline
65(2)
Discussion Questions
67(4)
Sample Tests
71(3)
Answer Key
74(2)
Consumer Behavior
76(22)
Outline
76(3)
Discussion Questions
79(6)
Sample Tests
85(10)
Answer Key
95(3)
Organizational Markets and Buyer Behavior
98(12)
Outline
98(2)
Discussion Questions
100(3)
Sample Tests
103(4)
Answer Key
107(3)
PART III: TARGETING MARKETING OPPORTUNITIES
Interactive Marketing and Electronic Commerce
110(8)
Outline
110(2)
Discussion Questions
112(2)
Sample Tests
114(3)
Answer Key
117(1)
Turning Market Information into Action
118(20)
Outline
118(3)
Discussion Questions
121(6)
Sample Tests
127(9)
Answer Key
136(2)
Market Segmentation, Targeting, and Positioning
138(12)
Outline
138(2)
Discussion Questions
140(5)
Sample Tests
145(3)
Answer Key
148(2)
PART IV: SATISFYING MARKETING OPPORTUNITIES
Developing New Products and Services
150(15)
Outline
150(2)
Discussion Questions
152(4)
Sample Tests
156(7)
Answer Key
163(2)
Managing Products and Brands
165(18)
Outline
165(3)
Discussion Questions
168(4)
Sample Tests
172(8)
Answer Key
180(3)
Managing Services
183(10)
Outline
183(2)
Discussion Questions
185(4)
Sample Tests
189(2)
Answer Key
191(2)
Pricing: Relating Objects to Revenues and Costs
193(17)
Outline
193(2)
Discussion Questions
195(6)
Sample Tests
201(7)
Answer Key
208(2)
Pricing: Arriving at the Final Price
210(18)
Outline
210(3)
Discussion Questions
213(3)
Sample Tests
216(10)
Answer Key
226(2)
Marketing Channels and Wholesaling
228(18)
Outline
228(3)
Discussion Questions
231(4)
Sample Tests
235(9)
Answer Key
244(2)
Supply Chain and Logistics Management
246(13)
Outline
246(2)
Discussion Questions
248(4)
Sample Tests
252(4)
Answer Key
256(3)
Retailing
259(14)
Outline
259(3)
Discussion Questions
262(4)
Sample Tests
266(5)
Answer Key
271(2)
Integrated Marketing Communications and Direct Marketing
273(14)
Outline
273(3)
Discussion Questions
276(5)
Sample Tests
281(4)
Answer Key
285(2)
Advertising, Sales Promotion and Public Relations
287(17)
Outline
287(3)
Discussion Questions
290(7)
Sample Tests
297(4)
Answer Key
301(3)
Personal Selling and Sales Management
304(17)
Outline
304(3)
Discussion Questions
307(6)
Sample Tests
313(5)
Answer Key
318(3)
PART V: MANAGING THE MARKETING PROCESS
The Strategic Marketing Process
321
Outline
321
Discussion Questions
324
Sample Tests
327
Answer Key
332

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >