Styling Jim Crow: African American Beauty Training during Segregation / Edition 1

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Overview

Styling Jim Crow focuses on the beauty education industry in racially segregated communities from World War I through the 1960s. In this study of two black beauty companies of the Jim Crow era, Julia Kirk Blackwelder looks at the industry as a locus of black entrepreneurial effort and an opportunity for young women to obtain training and income that promised social mobility within the African American community. Blackwelder demonstrates that commerce, gender norms, politics, and culture all intersected inside African American beauty schools of the Jim Crow era. The book centers on Marjorie Stewart Joyner of the Madam C. J. Walker beauty chain and James H. Jemison of the Franklin School of Beauty, two educators who worked throughout their business lives to liberate women from the clutches of racial prejudices. They stood at the helms of enterprises that brought self-reliance and pride of accomplishment to generations of African Americans.
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Editorial Reviews

The Journal of Southern History

The complexities and contradictions of an African American industry based on dominant standards of beauty are skillfully woven throughout the text. This book presents the Jim Crow era from a fresh perspective, offering new revelations of opportunity, industry, and struggle.

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Product Details

  • ISBN-13: 9781585442447
  • Publisher: Texas A&M University Press
  • Publication date: 5/17/2003
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.20 (w) x 9.40 (h) x 1.00 (d)

Meet the Author


Julia Kirk Blackwelder is associate dean of the College of Liberal Arts and a professor of history at Texas A&M University, where she has taught since 1993. In her two earlier books published by Texas A&M University Press and in her many articles and essays, she has focused primarily on aspects of women and work. That interest led her to the archives of African American beauty schools and the writing of Styling Jim Crow. Blackwelder earned her Ph.D. from Emory University.
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Table of Contents

List of Illustrations
Preface
Introduction 3
1 The Legacy of Beauty Culture 14
2 Traveling: The Madam C. J. Walker Company, Sales Agents, and Marjorie Stewart Joyner, 1916-86 34
3 Southbound: Jim Crow, the J. H. Jemison Family, and the Franklin School of Beauty 64
4 Beating Jim Crow: J. H. Jemison and the Franklin School after 1940 107
Conclusion: Begone, Jim Crow 144
Notes 159
Bibliography 171
Index 177
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted February 25, 2005

    outstanding reading

    Very well done research on the Jemison family the archives must be full of goodies.

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