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Helen Sword's brilliant little volume is in many respects the ideal companion to Stephen J. Pyne's equally brilliant Voice and Vision: A Guide to Writing History and Other Serious Non-Fiction (Harvard) and equally deserving of a wider audience than its target group, which in this case comprises those academics who either write or have to put up with "impersonal, stodgy, jargon-laden, abstract prose." As Sword writes: "Elegant data and ideas deserve elegant expression." Featuring oodles of ideas and tips backed up by lashings of original research and bursting to the seams with case studies exemplifying the good, the bad and the ugly of academic writing ("via a symbolic interactionist lens" is one such monster), this is a must for writers in any discipline.
— William Yeoman