Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design

Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design

by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
     
 

View All Available Formats & Editions

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and

Overview

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.
Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.
In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

Product Details

ISBN-13:
9780596553937
Publisher:
O'Reilly Media, Incorporated
Publication date:
04/15/2008
Series:
Adaptive Path
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
192
Sales rank:
951,431
File size:
4 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >