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Posted May 18, 2008
Are you a business leader that uses customer experiences to inform and shape your organization¿s product development process? Authors Peter Merholz, Todd Wilkens, Brandon Schauer and David Verba, have done an outstanding job of writing a book that guides organizations large, medium and small through the process of developing the organization¿s skills and strategies that are essential in successful environments that are constantly changing. Merholz, Wilkens, Schauer and Verba, begin by offering insights on how organizations can be more flexible to meet market changes by working in new ways for solid customer research, product design, and agile approaches. Then, the authors discuss the success stories that have been achieved by using the principles in the book. Next, they give you innovative advice about overhauling your business practices. The authors also discuss the design of products and services that can adapt to critical change for an organization's success. Finally, the authors discuss why organizations need to change to provide services and products that serve the needs of their customers. By the time you¿ve experimented with the business process techniques contained in this most excellent book, you¿ll have journeyed well beyond your peers. But, more importantly, you¿ll be able to assess how well you're set up to successfully deliver products in the future.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.