Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design [NOOK Book]

Overview

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and ...
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Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design

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Overview

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.
Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.
In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.
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Product Details

  • ISBN-13: 9780596553937
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 4/15/2008
  • Series: Adaptive Path
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 192
  • File size: 5 MB

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  • Anonymous

    Posted May 18, 2008

    THE PROCESS OF CHANGE: 'NOVUS ORDO SECLORUM'

    Are you a business leader that uses customer experiences to inform and shape your organization¿s product development process? Authors Peter Merholz, Todd Wilkens, Brandon Schauer and David Verba, have done an outstanding job of writing a book that guides organizations large, medium and small through the process of developing the organization¿s skills and strategies that are essential in successful environments that are constantly changing. Merholz, Wilkens, Schauer and Verba, begin by offering insights on how organizations can be more flexible to meet market changes by working in new ways for solid customer research, product design, and agile approaches. Then, the authors discuss the success stories that have been achieved by using the principles in the book. Next, they give you innovative advice about overhauling your business practices. The authors also discuss the design of products and services that can adapt to critical change for an organization's success. Finally, the authors discuss why organizations need to change to provide services and products that serve the needs of their customers. By the time you¿ve experimented with the business process techniques contained in this most excellent book, you¿ll have journeyed well beyond your peers. But, more importantly, you¿ll be able to assess how well you're set up to successfully deliver products in the future.

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