Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You to Know

Overview

Praise for Subliminal Persuasion

"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
—Chet Holmes, author of The Ultimate Sales Machine

"I love this book—Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing ...

See more details below
Other sellers (Hardcover)
  • All (12) from $3.99   
  • New (6) from $8.51   
  • Used (6) from $3.99   
Sending request ...

Overview

Praise for Subliminal Persuasion

"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
—Chet Holmes, author of The Ultimate Sales Machine

"I love this book—Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."
—Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers

"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective."
—Ben Mack, author of Think Two Products Ahead

"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!"

–Michael Lovitch, CEO, Hypnosisnetwork.com

"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"
—Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich

"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."
—Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths

Read More Show Less

Product Details

  • ISBN-13: 9780470243367
  • Publisher: Wiley
  • Publication date: 4/18/2008
  • Edition number: 1
  • Pages: 224
  • Sales rank: 936,015
  • Product dimensions: 5.70 (w) x 8.60 (h) x 1.00 (d)

Meet the Author

Dave Lakhani is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.

Read More Show Less

Table of Contents

Acknowledgements.

Preface.

Chapter 1. Creating Message Contagion .

Chapter 2. Leverage Applied Propaganda™.

Chapter 3. Position and Package Your Legend.

Chapter 4. Control the Emotion and the Content.

Chapter 5. Get a Real Endorsement.

Chapter 6. Understand Beliefs and True Believers.

Chapter 7. Harness the Power of The People's Media.

Chapter 8. Deliver the Experience.

Chapter 9. The Subliminal Power of Words.

Chapter 10. Creating a Cult Following.

Chapter 11. Seduction.

Afterword – Ben Mack.

Appendix 1 – Coaching for Influence – Dr. Rachna Jain.

Bibliography.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted April 13, 2008

    Dave Lakhani does it again!

    In this new book, Subliminal Persuasion, Lakhani takes us a step further than his previous work. He shows us how to persuade the masses. He shows us the secrets of applied propaganda, harnessing the power of the media and creating a cult following to name a few. I was enthrolled by this book! In my line of work I persuade and influence all day (but who doesn't really?) and this book has definitely persuaded me to change some of my approaches. My favorite chapters were Control the Emotion and Content, Understand Beliefs and the Believers, Deliver the Experience, The Subliminal Power of Words and, of course, Seduction. I obsessively read persuasion, influence, sales and marketing books and this one is among the best. If you work in sales, marketing, politics, public relations, religious activities, movie making or just want to control and improve your persuasive power, you MUST read this book! I know all my follow recruiters will get a copy.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 11, 2010

    No text was provided for this review.

  • Anonymous

    Posted October 27, 2008

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)