- Shopping Bag ( 0 items )
Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you're immune, but you can't choose not to be persuaded. The power of subliminal persuasion can move markets and control consumers—and that's a fact. But how?If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will...
Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you're immune, but you can't choose not to be persuaded. The power of subliminal persuasion can move markets and control consumers—and that's a fact. But how?If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques people use to secretly persuade and influence you. Now it's your turn. In no time, you'll have the power to broadcast your message into a convoluted, competitive marketplace, leveraging the tools of mass influence to motivate the masses to profitable action. In a market so overstimulated and oversaturated with irrelevant consumer messages, how valuable would it be if you could slip under the radar of consumer consciousness and cause a group of people to take the action you want them to take? Subliminal Persuasion will walk you through the Consumer Seduction Process and teach you all the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want—effectively, profitably, and even ethically. And these techniques aren't just for salespeople and business owners. No matter who you are or what you do, the ability to persuade people instantly is a powerful tool in the arsenal of anyone who deals with people in any meaningful way. Look inside and learn to create contagious marketing messages, control the emotions of your prospects, master the subliminal power of words, and harness the media for your own purposes. Subliminal Persuasion is what happens when science meets seduction. This book is your guide to the techniques jealously guarded by ad agencies, politicians, and the world's best marketers. Once you've opened your eyes, you'll never see marketing the same way again.
Posted April 13, 2008
In this new book, Subliminal Persuasion, Lakhani takes us a step further than his previous work. He shows us how to persuade the masses. He shows us the secrets of applied propaganda, harnessing the power of the media and creating a cult following to name a few. I was enthrolled by this book! In my line of work I persuade and influence all day (but who doesn't really?) and this book has definitely persuaded me to change some of my approaches. My favorite chapters were Control the Emotion and Content, Understand Beliefs and the Believers, Deliver the Experience, The Subliminal Power of Words and, of course, Seduction. I obsessively read persuasion, influence, sales and marketing books and this one is among the best. If you work in sales, marketing, politics, public relations, religious activities, movie making or just want to control and improve your persuasive power, you MUST read this book! I know all my follow recruiters will get a copy.
1 out of 1 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 11, 2010
No text was provided for this review.
Posted October 27, 2008
No text was provided for this review.