Read an Excerpt
"Picture this: After a long day at work, you and your friends decide to meet up for a drink. You are a just about to finish your cocktail when you see him walk into the room. He’s tall and handsome with a chiseled jaw, deep-set eyes and a full head of hair. He confidently settles in at the bar, purposely unfastens the top button of his form-fitting designer suit and takes a sip of his martini. That’s when he notices you and shoots you a playful smile. Your heart flutters as you play coy, avert your eyes and resume conversation with your friends. Knowing that he is watching, you get up and seductively make your way across the bar for another drink. As you sashay across the floor, you feel his eyes scanning your hips and moving up to your lips and eyes. As you sit down and fluidly cross your legs, you casually flip your head, allowing your hair to be tossed through the air. You gently turn your chin downward and direct your gaze towards his eyes. He gets the message and rises from his seat to move toward you.
While you were imagining that scene, real encounters very similar to it were happening all over the world, from a trendy club in Chicago to a dive bar in Berlin. Eyes met, hearts raced and potential mates were found. Using beauty to communicate a message matters! We may not like to admit it, but we all know and depend on it. The language of beauty is innate, consistent across all species and perhaps the rawest of all energies fueling evolution. It is evident in the above scenario that describes finding a partner, but an equally important parade of similar events occurs when interviewing for a job or encountering the in-laws for the first time. Regardless of the situation, the impression we make is lasting and consequential. Nature is big on efficiency, especially when it comes to sizing each other up.
It seems obvious that impressions would be based on physical traits, but it actually goes deeper than that, much deeper."