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I think of this book as a succession of topics or essays, providing not only the rationale and the tools for a practical approach to audience development, but a considerable quotient of evangelism, too. For my experience has taught me that the inspirational factor—the leap to faith with a newly shared vision of what is possible—causes those who had previously feared failure to find the confidence to move forward boldly, purposefully and successfully.
—Danny Newman, on Subscribe Now!
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Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion
I think of this book as a succession of topics or essays, providing not only the rationale and the tools for a practical approach to audience development, but a considerable quotient of evangelism, too. For my experience has taught me that the inspirational factor—the leap to faith with a newly shared vision of what is possible—causes those who had previously feared failure to find the confidence to move forward boldly, purposefully and successfully.
—Danny Newman, on Subscribe Now!
18.95 In Stock
Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion

Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion

by Danny Newman
Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion

Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion

by Danny Newman

Paperback(3rd ed.)

$18.95 
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Overview

I think of this book as a succession of topics or essays, providing not only the rationale and the tools for a practical approach to audience development, but a considerable quotient of evangelism, too. For my experience has taught me that the inspirational factor—the leap to faith with a newly shared vision of what is possible—causes those who had previously feared failure to find the confidence to move forward boldly, purposefully and successfully.
—Danny Newman, on Subscribe Now!

Product Details

ISBN-13: 9780930452018
Publisher: Theatre Communications Group
Publication date: 08/01/1981
Edition description: 3rd ed.
Pages: 300
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

Danny Newman (1919–2007) was a press agent, promoter, and manager on behalf of a range of performing arts projects for a half-century. From 1961–1981, Newman served as audience development consultant to the Ford Foundation and Theatre Communications Group. He was also the long-time press agent for the Lyric Opera of Chicago, from its founding in 1954 until his retirement in 2002.

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