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THERE IS ONLY ONE TRUE DEFINITION OF SUCCESS:
?Whether you are an executive looking to surround yourself with employees who can grow with your company or an individual looking to succeed on your own terms, this book is perfect for you.?-Roger Staubach, the legendary quarterback of the Dallas Cowboys and Founder of The Staubach Company
?Full of profound wisdom, engaging stories and practical advice, this book is ideal for anyone who wants to succeed at the highest ...
THERE IS ONLY ONE TRUE DEFINITION OF SUCCESS:
“Whether you are an executive looking to surround yourself with employees who can grow with your company or an individual looking to succeed on your own terms, this book is perfect for you.”-Roger Staubach, the legendary quarterback of the Dallas Cowboys and Founder of The Staubach Company
“Full of profound wisdom, engaging stories and practical advice, this book is ideal for anyone who wants to succeed at the highest level.”-James D. Power III, Founder, J.D. Power and Associates
“Success is about understanding what drives you and tapping into your inner strengths. This impressive book shows you how to do that.”-U.S. Congressman Rush Holt
“By combining in-depth interviews with keen psychological insights, this one-of-a-kind book will help you succeed on your own terms.”-Jeffrey Lurie, Owner, Chairman & CEO, Philadelphia Eagles
“I have known and respected the work of Dr. Greenberg and his company for more than 25 years. Reading this book will show you the genius and insights he brings to finding the best in people.”-Gaston Caperton, President of the College Board and former Governor of West Virginia
“The authors will help you understand your defining qualities and take advantage of your defining moments. This powerful book will ignite your success.”-Gerhard Gschwandtner, Publisher, Selling Power
In this inspiring book, you will read compelling stories, learn to create your own definition of success, and receive a free, in-depth personality assessment (worth more than $200) that will help you discover your defining qualities and develop your key strengths.
The three primary ways to increase revenue from AdSense, says Comm, are: tweak the ads that appear on your Web site for maximum appeal, optimize your Web site for "content relevance" and track visitor response.
Comm spends numerous chapters on ways to improve the ads that are served up by Google. Many Web publishers accept Google’s default settings, and they are losing income as a result. Comm has proven that controlling the appearance and placement of AdSense ads can increase click-through rates and revenue. He says that, generally, ads should not look like ads, but rather become "an integral part of your content."
Ad placement on the page is also a critical success component. Comm provides helpful guidance in Web-page design and layout, using illustrations to demonstrate proper placement. Comm also discusses little-known strategies, such as "controlling" ads with various techniques, among them, keyword placement, section targeting and the "advertise on this site" feature.
Content Is Still King
A fundamental concept in The AdSense Code is building relevant content. Because AdSense ads are contextual, the ads work better when a Web site’s content is strong. Comm addresses ways to improve content, including the use of volunteer writers, shared content and public domain content.
He suggests creating an e-mail newsletter to drive repeat visitors to Web site pages and thus capitalize on AdSense. Comm also discusses some newer developments, such as blogs and RSS (really simple syndication) feeds.
The Value of Tracking
While you can tweak AdSense ads and build strong Web-site content, Comm says you are missing the opportunity for maximum revenue if you are not tracking results. He explains how to use Google’s own tracking feature - "Channels" - to track ads on specific domain names or to group ads according to various key criteria. Comm suggests using external tracking software to get insight into your server logs and visitor behavior. Tracking results allows you to understand what’s working, what’s not working and "zero in on ads that make you the most money."
Comm provides readers with access to two tools designed to analyze AdSense information - AdSense Detective and AdSense Buddy. He was involved in the production of both these tools and claims they are invaluable for analyzing AdSense statistics. Comm addresses several additional issues that can impact the income a Web publisher might receive from AdSense.
For example, he discusses Google’s "Smart Pricing" policy that adjusts an advertiser’s price based on sales. He talks about how to make AdSense work with Internet forums, message boards and discussion groups. Comm suggests using WorkTracker to compare the number of searches that visitors are making for each keyword with the number of sites that target the particular keyword. This tool, says Comm, will help you increase the click-through rate of ads you buy, as well as improve the chances that visitors will click on the ads on your Web-site page.
Comm includes a chapter of advice for new Web publishers: "What to Do Before You Apply to Google AdSense." He provides a brief overview of other contextual ad programs, offers advice on search engine optimization, provides several tips for generating Web traffic and includes a chapter on "AdSense No-Nos." Closing the book, Comm provides his readers with a number of case studies, as well as a Web site that includes numerous other case studies and resources.
Why We Like This Book
The AdSense Code is a comprehensive, detailed guide describing how to take Google’s AdSense to the next level. Joel Comm focuses not on the technology itself, but rather on how to use it to generate increased income. Comm liberally shares his own experience, offering a plethora of strategies, techniques and tips for success. He provides specific examples and offers battle-tested advice to anyone who wants to get the most out of AdSense ads. The book delivers on its promise to "unlock the secrets" of AdSense. Copyright © 2006 Soundview Executive Book Summaries
Posted June 16, 2006
This book was written for anyone committed to improving their career - It's for leaders, executives, managers, HR people, and for EVERDAY people just looking to get the best out of themselves. Its focus is on finding your own definition of success and then building on that until you become your definition. Through the telling of the success stories of individuals like Ben Vereen (Broadway Star), Muggsy Bogues (shortest player in the NBA), Roger Staubach (Cowboys Quarterback), Jeffrey Lurie (Owner of the Philadelphia Eagles), Sonny Barger (Hell¿s Angels), Governor Jon Corzine and many many others in the first half of the book, Herb Greenberg and Patrick Sweeney help readers find a definition of success that is most relevant to them. The remaining half of the book is the road map for developing and utilizing your definition of success to ultimately become that definition. But, the best part of the book is the first chapter. It relates the story of Herb Greenberg, who after going blind at the age of ten due to an inner ear infection, refused to be subjected to ¿normal¿ blind training. He knew that in order to be successful in a ¿seeing¿ world, he would need to function the same as anyone with sight. So he went to regular school (although he did learn to read Braille), and claims to have never taken a single note in all his school days ¿ from elementary to Ph.D. He graduated from New York University with a Ph.D. in psychology and went on to create Caliper Corporation, where he created and developed the most accurate personality assessment test offered around the world. Of all the success stories in the book, his is the most inspiring. This is the book for the person sitting in a cubicle entering numbers all day every day because they just don¿t know what else they would want to do! It¿s for college graduates who aren¿t quite sure what they want out of life. READ THIS BOOK and figure out what you want, where you want to go and what your definition of success is before you get started! (The book also comes with a Caliper Personality Assessment worth over $200. The answers will surprise you!)Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 22, 2006
Succeed On Your Own Terms is packed with an amazing assortment of stories from which every reader can benefit. Whether rich and famous or even poor and obscure, everyone can see from these examples the importance of discovering their defining qualities and recognizing their own defining moments. In fact, a free personality test is included to help you create your own definition of success ¿ so you can, as the title says - succeed on your own terms! The book features extensive interviews with nearly fifty top achievers, and the profile of one its co-authors, who just happens to be blind, is especially inspiring. In each conversation the subject¿s key strengths are revealed, often in truly surprising ways, and the lessons to be learned range from down-to-earth practical to concepts that verge on the Utopian. In short, Succeed On Your Own Terms is a great read and, at the very least, visiting just one of these outstanding achievers before bedtime each evening is bound to enhance the dreams you can take with you out into the world the next day.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 22, 2006
This book gave me a new perspective on how to define and achieve success in life. By recognizing their strengths and doing what they love, the people interviewed achieved incredible things that really made me think about my own goals. Now, I'm planning on taking the free test the authors provide to help readers uncover their own strengths. It's really great to read something that challenges you so much.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 20, 2006
Check this book out for useful advice if you're unhappy in your job. You may not be aware of some of the personality traits that are holding you back. This book offers up 19 traits you can easily identify with and perhaps get your career back on track. It also offers a free personality assessment that a bunch of large corporations use that is quite helpful. The stories that illustrate each trait are terrific - fun reading.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 22, 2006
This book makes you wonder why you¿re wasting your time at a job where no one appreciates you or values what you do. Instead, you need to listen to your inner voice and make some changes. Everyone should feel that they are doing exactly what they should be doing, and the people featured in this book give you lots of food for thought.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 22, 2006
The advice on how to find your own definition of success that Herb and Patrick provide in Succeed is something we all can use - both personally and professionally. And the free assessment that they offer is incredibly insightful - and definitely worth the time to take! The true life accounts contained in the book, including some by big names such as Roger Staubach, the legendary Congressman John Lewis and Ben Vereen are without a doubt awe-inspiring, but some of my favorites are by those less known, including Samuel Pisar - Holocaust survivor who became a prominent international lawyer and advisor under President Kennedy. I highly recommend reading this book, you will not be disappointed.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.