Succeed On Your Own Terms: Lessons From Top Achievers Around the World on Developing Your Unique Potentialby Herb Greenberg, Patrick Sweeney
THERE IS ONLY ONE TRUE DEFINITION OF SUCCESS:
“Whether you are an executive looking to surround yourself with employees who can grow with your company or an individual looking to succeed on your own terms, this book is perfect for you.”-Roger Staubach, the legendary quarterback of the Dallas Cowboys and Founder of The Staubach… See more details below
THERE IS ONLY ONE TRUE DEFINITION OF SUCCESS:
“Whether you are an executive looking to surround yourself with employees who can grow with your company or an individual looking to succeed on your own terms, this book is perfect for you.”-Roger Staubach, the legendary quarterback of the Dallas Cowboys and Founder of The Staubach Company
“Full of profound wisdom, engaging stories and practical advice, this book is ideal for anyone who wants to succeed at the highest level.”-James D. Power III, Founder, J.D. Power and Associates
“Success is about understanding what drives you and tapping into your inner strengths. This impressive book shows you how to do that.”-U.S. Congressman Rush Holt
“By combining in-depth interviews with keen psychological insights, this one-of-a-kind book will help you succeed on your own terms.”-Jeffrey Lurie, Owner, Chairman & CEO, Philadelphia Eagles
“I have known and respected the work of Dr. Greenberg and his company for more than 25 years. Reading this book will show you the genius and insights he brings to finding the best in people.”-Gaston Caperton, President of the College Board and former Governor of West Virginia
“The authors will help you understand your defining qualities and take advantage of your defining moments. This powerful book will ignite your success.”-Gerhard Gschwandtner, Publisher, Selling Power
In this inspiring book, you will read compelling stories, learn to create your own definition of success, and receive a free, in-depth personality assessment (worth more than $200) that will help you discover your defining qualities and develop your key strengths.
Joel Comm is an Internet entrepreneur who used Google’s AdSense to ultimately generate more than $600 per day in income. In this book, he reveals "the secrets of the AdSense Code." AdSense, according to Google, "delivers relevant text and image ads that are precisely targeted to your site and your site content."
The three primary ways to increase revenue from AdSense, says Comm, are: tweak the ads that appear on your Web site for maximum appeal, optimize your Web site for "content relevance" and track visitor response.
Comm spends numerous chapters on ways to improve the ads that are served up by Google. Many Web publishers accept Google’s default settings, and they are losing income as a result. Comm has proven that controlling the appearance and placement of AdSense ads can increase click-through rates and revenue. He says that, generally, ads should not look like ads, but rather become "an integral part of your content."
Ad placement on the page is also a critical success component. Comm provides helpful guidance in Web-page design and layout, using illustrations to demonstrate proper placement. Comm also discusses little-known strategies, such as "controlling" ads with various techniques, among them, keyword placement, section targeting and the "advertise on this site" feature.
Content Is Still King
A fundamental concept in The AdSense Code is building relevant content. Because AdSense ads are contextual, the ads work better when a Web site’s content is strong. Comm addresses ways to improve content, including the use of volunteer writers, shared content and public domain content.
He suggests creating an e-mail newsletter to drive repeat visitors to Web site pages and thus capitalize on AdSense. Comm also discusses some newer developments, such as blogs and RSS (really simple syndication) feeds.
The Value of Tracking
While you can tweak AdSense ads and build strong Web-site content, Comm says you are missing the opportunity for maximum revenue if you are not tracking results. He explains how to use Google’s own tracking feature - "Channels" - to track ads on specific domain names or to group ads according to various key criteria. Comm suggests using external tracking software to get insight into your server logs and visitor behavior. Tracking results allows you to understand what’s working, what’s not working and "zero in on ads that make you the most money."
Comm provides readers with access to two tools designed to analyze AdSense information - AdSense Detective and AdSense Buddy. He was involved in the production of both these tools and claims they are invaluable for analyzing AdSense statistics. Comm addresses several additional issues that can impact the income a Web publisher might receive from AdSense.
For example, he discusses Google’s "Smart Pricing" policy that adjusts an advertiser’s price based on sales. He talks about how to make AdSense work with Internet forums, message boards and discussion groups. Comm suggests using WorkTracker to compare the number of searches that visitors are making for each keyword with the number of sites that target the particular keyword. This tool, says Comm, will help you increase the click-through rate of ads you buy, as well as improve the chances that visitors will click on the ads on your Web-site page.
Comm includes a chapter of advice for new Web publishers: "What to Do Before You Apply to Google AdSense." He provides a brief overview of other contextual ad programs, offers advice on search engine optimization, provides several tips for generating Web traffic and includes a chapter on "AdSense No-Nos." Closing the book, Comm provides his readers with a number of case studies, as well as a Web site that includes numerous other case studies and resources.
Why We Like This Book
The AdSense Code is a comprehensive, detailed guide describing how to take Google’s AdSense to the next level. Joel Comm focuses not on the technology itself, but rather on how to use it to generate increased income. Comm liberally shares his own experience, offering a plethora of strategies, techniques and tips for success. He provides specific examples and offers battle-tested advice to anyone who wants to get the most out of AdSense ads. The book delivers on its promise to "unlock the secrets" of AdSense. Copyright © 2006 Soundview Executive Book Summaries
- McGraw-Hill Professional Publishing
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- Product dimensions:
- 5.90(w) x 9.10(h) x 1.00(d)
Meet the Author
Herb Greenberg, Ph.D. is the founder, president and CEO, and Patrick Sweeney is executive vice president of Caliper, an international consulting firm. Through the use of its signature personality assessment, Caliper has helped over 25,000 companies around the world, including FedEx, Caterpillar, Johnson & Johnson, and even the World Series Champion Chicago White Sox, to assess and develop the talents of more than two million applicants and employees. Greenberg and Sweeney are also co-authors of How to Hire and Develop Your Next Top Performer, which is available in six languages.
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