Succeed On Your Own Terms: Lessons From Top Achievers Around the World on Developing Your Unique Potential

Succeed On Your Own Terms: Lessons From Top Achievers Around the World on Developing Your Unique Potential

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by Herb Greenberg, Patrick Sweeney

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Is it more energy? Luck? Drive? Focus? Vision? These are some of the questions answered in Herb Greenberg and Patrick Sweeney's illuminating book, Succeed on Your Own Terms.

Greenberg and Sweeney spent two years traveling in more than two dozen countries interviewing some of the world's most accomplished

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Is it more energy? Luck? Drive? Focus? Vision? These are some of the questions answered in Herb Greenberg and Patrick Sweeney's illuminating book, Succeed on Your Own Terms.

Greenberg and Sweeney spent two years traveling in more than two dozen countries interviewing some of the world's most accomplished individuals - including renowned architect Michael Graves; Chief Financial Officer of Dun and Bradstreet, Sara Mathew; former Dallas Cowboy Roger Staubach; legendary civil rights advocate Congressman John Lewis; actor Ben Vereen; Holocaust survivor Samuel Pisar; President of Home Depot Canada, Annette Verschuren; mountain climber Rebecca Stephens; the shortest NBA player of all time, Muggsy Bogues; Senator Barbara Boxer; cancer survivor Janet Lasley; and Philadelphia Eagles owner Jeffrey Lurie.

Through in-depth interviews and results from a comprehensive personality assessment, the authors uncover the defining qualities that set each of these remarkable individuals apart. These inspiring individuals exemplify 19 defining qualities that can drive your success, such as

* Optimism * Resilience * Empathy * Persuasiveness * Courage * Perseverance * Willingness to Take Risks * Creativity * Competitiveness * Confidence * Self-Awareness

And you'll learn how to identify these qualities in yourself by taking a free, in-depth personality assessment that can help you discover your unique potential and strengths. Then you will be poised to seek out situations that play to your natural abilities, recognize your defining moments and seize opportunities to succeed on your own terms.

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Editorial Reviews

Library Journal
Greenberg (human relations & psychology, NYU; founder, president, & CEO, Caliper) and Sweeney (executive vice-president, Caliper) share insights from 50 talented individuals whom they define as successful. That most of them are not celebrities should increase the likelihood of a connection with readers. These individuals have made their mark in business, politics, the arts, global affairs, and sports by focusing on their strengths, exhibiting a keen sense of self-awareness, a willingness to take risks, and a love of what they do. Following a poignant story of Greenberg's overcoming blindness at age nine and a summary of the characteristics of success, the authors take readers through the meat of the material, concise narratives on the highlighted individuals and on what they do best. The self-assessment tool included here will challenge readers with soul-wrenching questions about their own beliefs, motivations, strengths, and limitations. This title provides more pragmatic advice on success than can be found in Ram Charan's Know-How, Karen L. Otazo's The Truth About Being a Leader, or Spencer Johnson's Who Moved My Cheese? and will strongly appeal to fans of Stephen Covey's The Seven Habits of Highly Effective People. Highly recommended for self-development collections in both public and academic libraries.-Dale Farris, Groves, TX Copyright 2006 Reed Business Information.
Soundview Executive Book Summaries
Keys To Cracking The Code
Joel Comm is an Internet entrepreneur who used Google’s AdSense to ultimately generate more than $600 per day in income. In this book, he reveals "the secrets of the AdSense Code." AdSense, according to Google, "delivers relevant text and image ads that are precisely targeted to your site and your site content."

The three primary ways to increase revenue from AdSense, says Comm, are: tweak the ads that appear on your Web site for maximum appeal, optimize your Web site for "content relevance" and track visitor response.

Comm spends numerous chapters on ways to improve the ads that are served up by Google. Many Web publishers accept Google’s default settings, and they are losing income as a result. Comm has proven that controlling the appearance and placement of AdSense ads can increase click-through rates and revenue. He says that, generally, ads should not look like ads, but rather become "an integral part of your content."

Ad placement on the page is also a critical success component. Comm provides helpful guidance in Web-page design and layout, using illustrations to demonstrate proper placement. Comm also discusses little-known strategies, such as "controlling" ads with various techniques, among them, keyword placement, section targeting and the "advertise on this site" feature.

Content Is Still King
A fundamental concept in The AdSense Code is building relevant content. Because AdSense ads are contextual, the ads work better when a Web site’s content is strong. Comm addresses ways to improve content, including the use of volunteer writers, shared content and public domain content.

He suggests creating an e-mail newsletter to drive repeat visitors to Web site pages and thus capitalize on AdSense. Comm also discusses some newer developments, such as blogs and RSS (really simple syndication) feeds.

The Value of Tracking
While you can tweak AdSense ads and build strong Web-site content, Comm says you are missing the opportunity for maximum revenue if you are not tracking results. He explains how to use Google’s own tracking feature - "Channels" - to track ads on specific domain names or to group ads according to various key criteria. Comm suggests using external tracking software to get insight into your server logs and visitor behavior. Tracking results allows you to understand what’s working, what’s not working and "zero in on ads that make you the most money."

Comm provides readers with access to two tools designed to analyze AdSense information - AdSense Detective and AdSense Buddy. He was involved in the production of both these tools and claims they are invaluable for analyzing AdSense statistics. Comm addresses several additional issues that can impact the income a Web publisher might receive from AdSense.

For example, he discusses Google’s "Smart Pricing" policy that adjusts an advertiser’s price based on sales. He talks about how to make AdSense work with Internet forums, message boards and discussion groups. Comm suggests using WorkTracker to compare the number of searches that visitors are making for each keyword with the number of sites that target the particular keyword. This tool, says Comm, will help you increase the click-through rate of ads you buy, as well as improve the chances that visitors will click on the ads on your Web-site page.

Comm includes a chapter of advice for new Web publishers: "What to Do Before You Apply to Google AdSense." He provides a brief overview of other contextual ad programs, offers advice on search engine optimization, provides several tips for generating Web traffic and includes a chapter on "AdSense No-Nos." Closing the book, Comm provides his readers with a number of case studies, as well as a Web site that includes numerous other case studies and resources.

Why We Like This Book
The AdSense Code is a comprehensive, detailed guide describing how to take Google’s AdSense to the next level. Joel Comm focuses not on the technology itself, but rather on how to use it to generate increased income. Comm liberally shares his own experience, offering a plethora of strategies, techniques and tips for success. He provides specific examples and offers battle-tested advice to anyone who wants to get the most out of AdSense ads. The book delivers on its promise to "unlock the secrets" of AdSense. Copyright © 2006 Soundview Executive Book Summaries

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Product Details

McGraw-Hill Education
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Succeed on Your Own Terms: Lessons from Top Achievers Around the World on Developing Your Unique Potential 5 out of 5 based on 0 ratings. 6 reviews.
Guest More than 1 year ago
Succeed On Your Own Terms is packed with an amazing assortment of stories from which every reader can benefit. Whether rich and famous or even poor and obscure, everyone can see from these examples the importance of discovering their defining qualities and recognizing their own defining moments. In fact, a free personality test is included to help you create your own definition of success ¿ so you can, as the title says - succeed on your own terms! The book features extensive interviews with nearly fifty top achievers, and the profile of one its co-authors, who just happens to be blind, is especially inspiring. In each conversation the subject¿s key strengths are revealed, often in truly surprising ways, and the lessons to be learned range from down-to-earth practical to concepts that verge on the Utopian. In short, Succeed On Your Own Terms is a great read and, at the very least, visiting just one of these outstanding achievers before bedtime each evening is bound to enhance the dreams you can take with you out into the world the next day.
Guest More than 1 year ago
The advice on how to find your own definition of success that Herb and Patrick provide in Succeed is something we all can use - both personally and professionally. And the free assessment that they offer is incredibly insightful - and definitely worth the time to take! The true life accounts contained in the book, including some by big names such as Roger Staubach, the legendary Congressman John Lewis and Ben Vereen are without a doubt awe-inspiring, but some of my favorites are by those less known, including Samuel Pisar - Holocaust survivor who became a prominent international lawyer and advisor under President Kennedy. I highly recommend reading this book, you will not be disappointed.
Guest More than 1 year ago
This book makes you wonder why you¿re wasting your time at a job where no one appreciates you or values what you do. Instead, you need to listen to your inner voice and make some changes. Everyone should feel that they are doing exactly what they should be doing, and the people featured in this book give you lots of food for thought.
Guest More than 1 year ago
This book gave me a new perspective on how to define and achieve success in life. By recognizing their strengths and doing what they love, the people interviewed achieved incredible things that really made me think about my own goals. Now, I'm planning on taking the free test the authors provide to help readers uncover their own strengths. It's really great to read something that challenges you so much.
Guest More than 1 year ago
Check this book out for useful advice if you're unhappy in your job. You may not be aware of some of the personality traits that are holding you back. This book offers up 19 traits you can easily identify with and perhaps get your career back on track. It also offers a free personality assessment that a bunch of large corporations use that is quite helpful. The stories that illustrate each trait are terrific - fun reading.
Guest More than 1 year ago
This book was written for anyone committed to improving their career - It's for leaders, executives, managers, HR people, and for EVERDAY people just looking to get the best out of themselves. Its focus is on finding your own definition of success and then building on that until you become your definition. Through the telling of the success stories of individuals like Ben Vereen (Broadway Star), Muggsy Bogues (shortest player in the NBA), Roger Staubach (Cowboys Quarterback), Jeffrey Lurie (Owner of the Philadelphia Eagles), Sonny Barger (Hell¿s Angels), Governor Jon Corzine and many many others in the first half of the book, Herb Greenberg and Patrick Sweeney help readers find a definition of success that is most relevant to them. The remaining half of the book is the road map for developing and utilizing your definition of success to ultimately become that definition. But, the best part of the book is the first chapter. It relates the story of Herb Greenberg, who after going blind at the age of ten due to an inner ear infection, refused to be subjected to ¿normal¿ blind training. He knew that in order to be successful in a ¿seeing¿ world, he would need to function the same as anyone with sight. So he went to regular school (although he did learn to read Braille), and claims to have never taken a single note in all his school days ¿ from elementary to Ph.D. He graduated from New York University with a Ph.D. in psychology and went on to create Caliper Corporation, where he created and developed the most accurate personality assessment test offered around the world. Of all the success stories in the book, his is the most inspiring. This is the book for the person sitting in a cubicle entering numbers all day every day because they just don¿t know what else they would want to do! It¿s for college graduates who aren¿t quite sure what they want out of life. READ THIS BOOK and figure out what you want, where you want to go and what your definition of success is before you get started! (The book also comes with a Caliper Personality Assessment worth over $200. The answers will surprise you!)