BN.com Gift Guide

Success as a Real Estate Agent For Dummies

( 13 )

Overview

Make your fortune in the real estate business? Easy.

Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, Success as a Real Estate Agent For Dummies has it covered.

This no-nonsense guide, with guidance from an industry expert, shows how you can become a successful real estate agent. It provides advice on acquiring ...

See more details below
Available through our Marketplace sellers and in stores.

Pick Up In Store Near You

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (6) from $4.95   
  • New (1) from $15.98   
  • Used (5) from $0.00   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$15.98
Seller since 2008

Feedback rating:

(283)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
0471799556 New item in stock, may show minimal wear from storage. I ship daily. 100% Money Back Guarantee!

Ships from: FORT MYERS, FL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

Make your fortune in the real estate business? Easy.

Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, Success as a Real Estate Agent For Dummies has it covered.

This no-nonsense guide, with guidance from an industry expert, shows how you can become a successful real estate agent. It provides advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit. Soon you'll have all the tools you need to: prospect your way to listing and sales; build a referral-based clientele; plan and host a successful open house; present and close listing contracts; stake your competitive advantage; spend less time to earn more money; and much more.

  • Features tips and tricks for working with buyers
  • Includes must-haves for a successful real estate agents
  • Offers tried-and-true tactics and fresh ideas for finding more prospects—and closing more deals

Whether it's lead generation via blogging or social media channels, Success as a Real Estate Agent For Dummies gives you key ways to communicate and prospect in a new online world.

Read More Show Less

Product Details

  • ISBN-13: 9780471799559
  • Publisher: Wiley
  • Publication date: 7/12/2006
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 9.10 (w) x 7.22 (h) x 0.83 (d)

Meet the Author

Dirk Zeller is the CEO of Real Estate Champions and Sales Champions, two nationally known companies that specialize in training and coaching salespeople.

Read More Show Less

Table of Contents

Introduction 1

Part I: Acquiring the Keys to Real Estate Success 5

Chapter 1: Discovering the Skills of a Successful Agent 7

Chapter 2: Selecting the Right Company 21

Chapter 3: Becoming a Marketplace Expert 45

Part II: Generating Leads for Buyers and Sellers 59

Chapter 4: Prospecting Your Way to Listings and Sales 61

Chapter 5: Using Facebook and Blogs to Create an Online Presence 79

Chapter 6: The ABCs of IDX 89

Chapter 7: Generating Referrals 99

Chapter 8: Traditional Lead Targets That Work: Expired and FSBO Listings 119

Chapter 9: Using an Open House As a Prospecting Tool 141

Part III: Developing a Winning Sales Strategy 159

Chapter 10: Conducting a Quality Listing Presentation 161

Chapter 11: Getting the House Ready for Showing 187

Chapter 12: Marketing Yourself and Your Properties 205

Chapter 13: Negotiating the Contract and Closing the Deal 233

Part IV: Running a Successful Real Estate Business 251

Chapter 14: Staking Your Competitive Position 253

Chapter 15: Keeping Clients for Life 271

Chapter 16: Maximizing Your Time 297

Part V: The Part of Tens 323

Chapter 17: Ten Must-Haves for a Successful Real Estate Agent 325

Chapter 18: Ten Bulletproof Tips for Listing Presentations 331

Chapter 19: Ten Tips for Navigating Short Sales 337

Index 343

Read More Show Less

Customer Reviews

Average Rating 3.5
( 13 )
Rating Distribution

5 Star

(5)

4 Star

(1)

3 Star

(4)

2 Star

(0)

1 Star

(3)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 13 Customer Reviews
  • Anonymous

    Posted July 5, 2006

    Don't be a Dummy buy this book

    This is one of the best books written for real estate agents. I have read the Milionaire Agent by Keller, Power Agent by Davis, 6 figure income by Ferry and many others. This by far the best book of them all. This book is packed with tools, tips, examples and scripts that would make anyone a success in real estate sales. It is well put together, easy to follow and a wonderful resources. It is not theory like many of the above books mentioned. Mr Zeller the author deals straight forward with how to climb the ladder of success in sales. I was amazed how much beyond the basics it went than many other Dummies titles that I have read. That's why I would highly recommend this book to all in the real estate field not just new agents.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 11, 2006

    The best for all agents

    I received this book the first week it came out. I have received Dirk Zeller's free newsletter The Coach's Corner for years. I have read a number of real estate books since I have been in the business a while. The book is packed with solid stategy on becoming a successful agent. It also has some insight that I have never found any where else other that this author. His chapter on researching and understanding the marketplace was brilliant. The chapter on staking your competitive position was outstanding. Those two chapters are worth the price of the book and more. The insights into prospecting, time management, listing presentations, referrals and price counseling where right on target. I know that this book will go down as a classic for the real estate industry. This book is worth it's every penny.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted February 26, 2009

    more from this reviewer

    I Also Recommend:

    A great book by a great trainer

    Dirk Zeller remains one of America's top real estate trainers for one reason - he delivers timely and pertinent advice on selling real estate in an entertaining and informative manner.

    This book is no exception. Dirk lays out the fundamental game plan for being a real estate agent, what they need to do and how to do it.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 13, 2007

    Great as a First Book or a Reference!

    As a broker/owner, I bought this book for my new agents. We love it! It's a fast-read with easy-to-implement ideas. I keep it as a reference in my office! Dirk Zeller is an excellent author/coach and the 'Dummies' format puts his ideas into yet another presentation form.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 15, 2007

    Just Getting Started?

    Just starting out I found this book helpful for terms and great start up ideas. From Buyer's Agent tips to marketing, to helpful websites. When in a rut I refer to this book time & time again for more tips on unique things to do or learn.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 21, 2007

    A coach at your fingertips!!

    This is a great book for anyone thinking of entering the real estate field (its like having a coach with you at all times), or for those who have been an agent for a while and needs that extra push or to tweak an area they are not completely confident it. I think this book is also great for anyone who wants an insiders view on the field. FANTASTIC!!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 1, 2009

    No text was provided for this review.

  • Anonymous

    Posted October 26, 2013

    No text was provided for this review.

  • Anonymous

    Posted July 12, 2013

    No text was provided for this review.

  • Anonymous

    Posted August 19, 2009

    No text was provided for this review.

  • Anonymous

    Posted May 22, 2010

    No text was provided for this review.

  • Anonymous

    Posted July 6, 2009

    No text was provided for this review.

  • Anonymous

    Posted December 30, 2008

    No text was provided for this review.

Sort by: Showing all of 13 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)