Success as a Real Estate Agent For Dummies

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Overview

Success as a Real Estate Agent For Dummies shows you how to make your fortune in the real estate business. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you.

This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the ...

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Overview

Success as a Real Estate Agent For Dummies shows you how to make your fortune in the real estate business. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you.

This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you’ll gain through making sales and generating profit. Soon you’ll have all the tools you need to:

  • Prospect your way to listings and sales
  • Build a referral-based clientele
  • Work with expired and FSBO listings
  • Plan and host a successful open house
  • Present and close listing contracts
  • Market yourself and your properties online and in print
  • Negotiate contracts and avoid derailment
  • Stake your competitive position
  • Achieve excellent relationships with clients
  • Spend less time to earn more money

This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you’ll discover how to acquire key skills and get on track for a successful career!

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Product Details

  • ISBN-13: 9781118721551
  • Publisher: Wiley
  • Publication date: 11/4/2013
  • Series: For Dummies Series
  • Edition number: 2
  • Pages: 384
  • Sales rank: 115,641
  • Product dimensions: 7.30 (w) x 9.20 (h) x 1.00 (d)

Meet the Author

Dirk Zeller, who as an agent rose to the top of the real estate field quickly, has been on a meteoric rise since he began his career in 1990. Throughout his sales career, Dirk was recognized numerous times as one of the leading agents in North America. He has been described by industry insiders as the most successful agent in terms of high production with life balance. His ability to sell more than 150 homes annually, while only working Monday through Thursday and taking Friday, Saturday, and Sunday off weekly, is legendary in the real estate field.
Dirk turned his selling success into coaching significance through founding Real Estate Champions. Real Estate Champions is the premier coaching company in the real estate industry with clients worldwide. Dirk’s clients average more than a $200,000 increase in their income annually. Dirk has created such revolutionary programs as “Protect Your Commission,” “Stewardship Selling,” “The Champion Listing Agent,” and “Positioning Yourself as the Expert.” These programs and others like them have changed the lives of hundreds of thousands of real estate agents worldwide.
Dirk is one of the most published authors in the areas of success, life balance, sales training, and business development in the real estate field. He has more than 250 published articles to his credit. His weekly Coaches Corner newsletter is read by over 200,000 subscribers each week. His book Your First Year in Real Estate (Prima Publishing) has sold just shy of 100,000 copies in just a few years.
Dirk is also one of the most sought-after speakers in the real estate arena. He has spoken to agents and managers at the local, regional, national, and international level for most of the large real estate brands, such as Coldwell Banker, RE/MAX, Century 21, ERA, and Prudential. He has shared the stage with such notable speakers as Zig Ziglar, Brian Tracy, and Les Brown.
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Table of Contents

Introduction.

Part I: Acquiring the Keys to Real Estate Success.

Chapter 1: Discovering the Skills of a Successful Agent.

Chapter 2: Residential versus Commercial: Deciding Which Type of Real Estate Is Right for You.

Chapter 3: Pairing with the Right Agency.

Chapter 4: Researching and Understanding Your Marketplace.

Part II: Prospecting for Buyers and Sellers.

Chapter 5: Prospecting Your Way to Listings and Sales.

Chapter 6: Mining Gold from Referrals.

Chapter 7: Winning Business from Expired and FSBO Listings.

Chapter 8: A Time-Tested Prospecting Tool: Planning and Hosting a Successful Open House.

Chapter 9: Presenting and Closing Listing Contracts.

Part III: Developing a Winning Sales Strategy.

Chapter 10: Determining a Home’s Ideal List Price.

Chapter 11: Getting the House Ready for Showing.

Chapter 12: Marketing Yourself and Your Properties Online and in Print.

Chapter 13: Negotiating the Contract and Closing the Deal.

Part IV: Running a Successful Real Estate Business.

Chapter 14: Staking Your Competitive Position.

Chapter 15: Keeping Clients for Life.

Chapter 16: Maximizing Your Time.

Part V: The Part of Tens.

Chapter 17: Ten Must-Haves for a Successful Real Estate Agent.

Chapter 18: Ten Tips for Working with Buyers.

Chapter 19: Ten Biggest Mistakes and How to Avoid Them.

Chapter 20: Ten Web Sites for Real Estate Agents.

Index.

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Customer Reviews

Average Rating 3.5
( 13 )
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Sort by: Showing all of 13 Customer Reviews
  • Anonymous

    Posted July 11, 2006

    The best for all agents

    I received this book the first week it came out. I have received Dirk Zeller's free newsletter The Coach's Corner for years. I have read a number of real estate books since I have been in the business a while. The book is packed with solid stategy on becoming a successful agent. It also has some insight that I have never found any where else other that this author. His chapter on researching and understanding the marketplace was brilliant. The chapter on staking your competitive position was outstanding. Those two chapters are worth the price of the book and more. The insights into prospecting, time management, listing presentations, referrals and price counseling where right on target. I know that this book will go down as a classic for the real estate industry. This book is worth it's every penny.

    1 out of 1 people found this review helpful.

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  • Posted February 26, 2009

    more from this reviewer

    I Also Recommend:

    A great book by a great trainer

    Dirk Zeller remains one of America's top real estate trainers for one reason - he delivers timely and pertinent advice on selling real estate in an entertaining and informative manner.

    This book is no exception. Dirk lays out the fundamental game plan for being a real estate agent, what they need to do and how to do it.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 13, 2007

    Great as a First Book or a Reference!

    As a broker/owner, I bought this book for my new agents. We love it! It's a fast-read with easy-to-implement ideas. I keep it as a reference in my office! Dirk Zeller is an excellent author/coach and the 'Dummies' format puts his ideas into yet another presentation form.

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  • Anonymous

    Posted February 15, 2007

    Just Getting Started?

    Just starting out I found this book helpful for terms and great start up ideas. From Buyer's Agent tips to marketing, to helpful websites. When in a rut I refer to this book time & time again for more tips on unique things to do or learn.

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  • Anonymous

    Posted February 21, 2007

    A coach at your fingertips!!

    This is a great book for anyone thinking of entering the real estate field (its like having a coach with you at all times), or for those who have been an agent for a while and needs that extra push or to tweak an area they are not completely confident it. I think this book is also great for anyone who wants an insiders view on the field. FANTASTIC!!

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  • Anonymous

    Posted July 5, 2006

    Don't be a Dummy buy this book

    This is one of the best books written for real estate agents. I have read the Milionaire Agent by Keller, Power Agent by Davis, 6 figure income by Ferry and many others. This by far the best book of them all. This book is packed with tools, tips, examples and scripts that would make anyone a success in real estate sales. It is well put together, easy to follow and a wonderful resources. It is not theory like many of the above books mentioned. Mr Zeller the author deals straight forward with how to climb the ladder of success in sales. I was amazed how much beyond the basics it went than many other Dummies titles that I have read. That's why I would highly recommend this book to all in the real estate field not just new agents.

    0 out of 1 people found this review helpful.

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    Posted October 1, 2009

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