Success in Africa: CEO Insights from a Continent on the Rise [NOOK Book]


In an era of slowing growth, Africa is home to a trillion-dollar, resource-rich economy, and six of the ten fastest growing markets in the world. Success in Africa introduces the ambitious CEOs who are building the continent. These stories of growth, technology, and tradition bring life to one of the most important stories of the global economy: a successful Africa.

The CEOs of General Electric, The Coca Cola Company, and Tullow Oil join ...
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Success in Africa: CEO Insights from a Continent on the Rise

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In an era of slowing growth, Africa is home to a trillion-dollar, resource-rich economy, and six of the ten fastest growing markets in the world. Success in Africa introduces the ambitious CEOs who are building the continent. These stories of growth, technology, and tradition bring life to one of the most important stories of the global economy: a successful Africa.

The CEOs of General Electric, The Coca Cola Company, and Tullow Oil join Africa's leading CEOs to share insights on what wins in this fast-growth market. With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win?

Success in Africa provides on-the-ground perspective, personal stories, and insight that Robert Rubin calls essential reading for all who are interested in Africa for reasons of business, investment, policy, or curiosity.
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Editorial Reviews

Library Journal
Africa comprises 54 states, 15 ethnolinguistic groups, eight official languages, and five regional trading blocks. It is a land of contradictions, myths, and great potential. Here consultant Berman (partner, Dalberg Global Development Advisors) provides insiders' views of the continent. With six of the world's ten fastest growing markets and the planet's youngest population, Africa is a place of opportunity and ambition; it needs everything, and success can be driven by seeing opportunity in that need. The author interviews CEOs of both large and small companies thriving in Africa and shares their inspiring and useful messages. This title is not a comprehensive view of the continent nor is it a complete portrait of the participating CEOs. It is, however, a look at what has led companies toward commercial achievement. The book also examines the role that China and the United States have played in the continent's development. Africa is not without its blemishes, and Berman's work does not ignore risk; however, it shows that the continent is moving forward at an amazing rate. VERDICT For anyone thinking about investing in or starting a business on the "dark" continent where the light is starting to shine brightly.—Bonnie Tollefson, Cleveland Bradley Cty. P.L., TN
Publishers Weekly
As strategy consultant Berman explains in his first book, the 54 countries on the African continent contain six of the 10 fastest-growing markets in the world, and 60% of the world’s future farming potential. There are more than 150 billion companies in Africa, and more than 500 with annual sales of million. Here, Berman, who has lived and worked in Asia and worked in Africa, informs readers about perspectives on Africa, who works there (including budding CEOs), and why. However, despite the book’s great premise, Berman only skims the surface: “Africa needs everything, and success in Africa comes from filling it.” Berman touches on ways to address these needs in terms of understanding the different countries and languages, parsing out governance, creating new infrastructure in an unknown culture, dealing with government, and competing with Chinese companies that realized the African potential long ago. Berman is most effective when he identifies the massive perception problem that Africa faces, but he fails to make a convincing argument that global companies should be working harder to identify these opportunities. Despite his worthy message, the book is not helped by the author’s self-conscious, awkward tone. (Sept.)
From the Publisher

"We are beginning to see Africa's moment in the sun—it has been home to some of the world's fastest growing economies over the last two decades, while extreme poverty rates have sharply declined and key health indicators have improved. In Success in Africa, some of today's most influential business leaders share their firsthand insights about working on a continent bright with shared opportunity, and explain why Africa's future is more promising than ever." —President Bill Clinton

"Africa is bigger, faster growing, more profitable and significantly more important than you'd like to admit. If you've been overlooking a $2 trillion economy, it's time to start paying attention." —Seth Godin, best-selling author of Linchpin, Tribes, The Dip, and others

"In the early 2000s, Africa’s future seemed grim. The Economist’s May 13, 2000 cover declared “Africa: The Hopeless Continent.” But over a decade later, when The Economist again devoted a feature story to the continent, the message had changed entirely to “Africa Rising.” A new book by Jonathan Berman, Success in Africa: CEO Insights from a Continent on the Rise, aims to explain how this transformation happened and what the world can expect from a now-hopeful continent. Berman profiles hard-charging African CEOs such as James Mwangi, the CEO of Kenya’s Equity Bank, which boasts nearly 8 million accounts and a market capitalization of over $1 billion; and Funke Opeke, a Nigerian businesswoman and CEO of Main One Cable who is helping wire and bring transformational high-speed, affordable Internet access to the continent. These business leaders, with their world-class skills and long-term visions, are forging new markets, driving growth, and raising both economic and political expectations along the way…Success in Africa helps change the lens through which Africa is viewed. Readers will come away with a greater appreciation for the dynamism, innovation, and economic potential of the continent." —Council on Foreign Relations

"Jonathan Berman beautifully puts the lurid popular press headlines about Africa into perspective and helps us peek behind that curtain of stereotypes with insights regarding how investors can prosper in Africa. His extensive experience on a wide range of Africa projects is dynamite. I particularly loved his human insights – the energetic resourceful ambitious Africans surmounting the enormous barriers of poor infrastructure and inefficient governments. Altogether, it's a very important book." —Mark Mobius, executive chairman, Templeton Emerging Markets

"Success in Africa is an admirable piece of cross-cutting analysis, delivering a new understanding of Africa from the viewpoint of global business leaders and the new class of rising African businessmen. Jonathan Berman brings both networks to bear on the question of what drives success in Africa, and indeed in fast growth markets worldwide. While explaining the very significant challenges of business in Africa, he also highlights how some in Africa are defining a new path to growth, one that improves on the mistakes of the past (including those of the West)." —Paul Collier, Oxford University professor, best-selling author of The Bottom Billion

"This is a not to be missed primer on not only where Africa has come from but how the future is unfolding. It will help change the skeptic’s view of Africa. Great book." —Neville Isdell, former CEO, The Coca Cola Company

“Offers a welcome perspective on Africa. What captains of industry have to say is a critical contribution. A realistic account of what it takes to run a successful business in Africa." —Brookings Institution

“Breezy…provides real insight. Berman’s interlocutors represent a new class of risk-taking businesspeople.” —Foreign Affairs

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Product Details

  • ISBN-13: 9781937134471
  • Publisher: Bibliomotion, Inc.
  • Publication date: 9/10/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 224
  • Sales rank: 1,290,665
  • File size: 3 MB

Meet the Author

Jonathan Berman advises global Fortune 500 companies on entry and operations in emerging and frontier markets worldwide. A member of the Council on Foreign Relations, Jonathan writes monthly for Harvard Business Review.
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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted October 10, 2013

    I found this book quite eye-opening. Berman gives insight into w

    I found this book quite eye-opening. Berman gives insight into why American companies don't do much business in Africa, why they should do more, and what challenges and opportunities await. I think most of us are aware of our unfair preconceptions about Africa, but the author does a great job of showing just how unreasonable and harmful they are, especially by taking concrete examples of CEOs -- both Western and African -- who have confronted and overcome the obstacles that exist to doing business in Africa.

    I also found this book very well-organized, and it's a quick read, as the writing flows quite well.

    The author has intentionally avoided a "case study" type approach, which I think is a good decision as the book manages to bring insights from several different companies to bear on each of the issues that it addresses. That being said, perhaps the one thing I would have like to see in this book would be an appendix with brief case studies that might provide full summaries of the businesses described in the book -- I would have liked to have the details of each business described in one place that I could refer to when their CEOs were discussing major issues in Africa.

    Overall an excellent effort, one can only hope that this will contribute to a growth of business between the United States and Africa. As the book points out, this can only be to the benefit of both parties.

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  • Anonymous

    Posted March 9, 2014

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