Success in Portrait Photography: Marketing and Management Techniques for Studio Owners

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Overview

This practical guide focuses on the skills photographers must possess in order to establish and run a successful portrait studio without sacrificing creative vision or a life outside the studio. Beginning with the planning stages, this guide covers the process of setting and meeting goals and offers tips for evaluating business advice and for avoiding errors often made by new business owners. Subjects covered include envisioning business goals, establishing a level of specialization, attracting the right clients,...
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More About This Book

Overview

This practical guide focuses on the skills photographers must possess in order to establish and run a successful portrait studio without sacrificing creative vision or a life outside the studio. Beginning with the planning stages, this guide covers the process of setting and meeting goals and offers tips for evaluating business advice and for avoiding errors often made by new business owners. Subjects covered include envisioning business goals, establishing a level of specialization, attracting the right clients, and improving profits. Ongoing tasks are examined in detail, such as delegating responsibilities, proper accounting, understanding changing markets, and continuing education.

Author Biography: Jeff Smith is the author of Outdoor and Location Portrait Photography and Corrective Lighting and Posing Techniques for Portrait Photography. He lives in Fresno, California.

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Product Details

  • ISBN-13: 9781584280880
  • Publisher: Amherst Media, Incorporated
  • Publication date: 11/28/2002
  • Pages: 128
  • Product dimensions: 8.50 (w) x 11.00 (h) x 0.38 (d)

Table of Contents

Introduction 5
Chapter 1 Finding Your Own Way 11
Plotting a Course 12
Opposition 13
Some Advice 15
Chapter 2 Specialization 18
The Path to Specialization 19
Catering to Your Clients 23
Marketing 23
The Studio 23
Price 26
Chapter 3 Targeting the Clients You Want 27
Time, Energy and Money 27
Misguided Dollars 28
The Two Rules of Marketing 29
Boneheaded Advertising 31
Anatomy of a Mailer 35
Images 35
Headline 35
Copy 35
Logo 38
Readability 39
A Call to Action 41
Theme 41
Chapter 4 Increasing Profit 43
Pricing Your Work 44
Controlling Your Costs 44
Volume 47
Controlling Your Spending 51
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