Success Secrets of Social Media Marketing Superstars

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Overview
Product Details
Meet the Author
Table of Contents

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Overview

“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.”

—Dave Evans, Author of Social Media Marketing: An Hour a Day

Revelations from Top Social Media Revolution Leaders

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business.

Features:

Proven tips and tactics from 20+ top social media marketers
The biggest mistakes businesses make with social media and how to fix them
Actionable plans for all areas including social networks, blogs, web TV and mobile marketing
Real-world case studies, best practices and proven techniques from the experts
Detailed list of resources

Contributions from World-Class Social Media Experts:

Keith Ferrazi & Tahl Raz: Relationship Strategy
Brian Clark: Psychology of Social Media
Mitch Meyerson: Online Marketing
Ann Handley: Creating Content
Gary Vaynerchuk: Building Mega-Followings
Andy Willbes: Personality
Chris Brogan: Building Communities
Joel Comm: Success Qualities
Craig Valentine: Communicate with Impact
Starr Hall: Building Profits
Dan Janal: PR Strategies
Michael Stelzner: Go Viral
Denise Wakeman: Business Blogs
Mari Smith: Facebook
Deborah Cole Micek: Twitter
Barbara Rozgonyi: LinkedIn
Julie Perry: YouTube
Paul Colligan: Podcasting
Chris Garrett: Social Bookmarking
Kim Dushinski: Mobile Marketing
Shama Kabani: Online Video
Dave Evans: One Hour a Day

Mitch Meyerson is a speaker, trainer, and the author of 9 books including Mastering Online Marketing, Guerrilla Marketing on the Internet, and Six Keys to Creating the Life You Desire. He has been a featured expert on Oprah and is the Founder of the Guerrilla Marketing Coach Certification Program. For more information, visit: www.MitchMeyerson.com

Product Details

ISBN-13: 9781599183770
Publisher: Entrepreneur Press
Publication date: 6/21/2010
Edition number: 1
Pages: 256
Sales rank: 353,120
Product dimensions: 6.54 (w) x 9.02 (h) x 0.73 (d)

Meet the Author

Acknowledgments ix

Foreword Mark Victor Hansen xi

Preface: The Times are a Changing xiii

Section I Strategies and Principles

Chapter 1 Building your Relationship Strategy Keith Ferrazzi Tahl Raz 3

Chapter 2 The Psychology of Social Media Marketing Brian Clark 13

Chapter 3 Mastering Online Marketing: Six Key Principles Mitch Meyerson 29

Chapter 4 Creating Content People Care About: The Cornerstone of Social Media Ann Handley 47

Chapter 5 How to Create a Mega-Following with Social Media Marketing Gary Vaynerchuk 65

Chapter 6 Personality: How to Stand out in a Virtual Crowd Andy Wibbels 75

Chapter 7 Build Strong Online Communities Using Social Media Chris Brogan 85

Chapter 8 Social Media Marketing Success Qualities Joel Comm 97

Chapter 9 How to Communicate with Impact Using Social Media Craig Valentine 107

Chapter 10 How to Profit from your Social Media Efforts Starr Hall 119

Chapter 11 PR Strategies for Social Media Dan Janal 129

Chapter 12 Making your Content Go Viral with Social Media Michael Stelzner 145

Section II Applications and Websites

Chapter 13 Business Blogs: Make your Blog the Centerpiece of your Social Media Enterprise Denise Wakeman 165

Chapter 14 Facebook: The Essential Rules of Building a Large and Loyal Following Mari Smith 181

Chapter 15 Twitter: Your Power PR Tool for Attracting a Tribe of Raving Fans Deborah Cole Micek 199

Chapter 16 LinkedIn: Transforming Networks into Dynamic Business Connections Barbara Rozgonyi 217

Chapter 17 YouTube: Leveraging the Power of Google of Get your Video Content to Millions Julie Perry 229

Chapter 18 Podcasting: Leveraging the Power of Apple to Get your Content to Millions Paul Colligan 249

Chapter 19 Using Social Bookmarking to Improve your Traffic, Links, and Visibility Chris Garrett 261

Chapter 20 Mobile Marketing: Integrate this Powerful Tool with your Social Media Marketing Kim Dushinski 277

Chapter 21 Online Video: A Mini Guide to your Own Web Show Shama Kabani 291

Chapter 22 Social Media in One Hour a Day Dave Evans 303

Epilogue 321

Glossary 325

Index 329

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Posted August 17, 2010

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For Entrepreneurs Wishing to Profit from Social Media Marketing

This is a book you won't be able to put down as it's packed full of how-tos and strategies for your social media marketing. Mitch Meyerson, the author, has gathered a constellation of the shining superstars of the social media world. Many I've followed for years, like Mari Smith, Keith Ferrazzi, Mike Stelzner, Denise Wakeman, Paul Colligan and Julie Perry, just to name a few. They were the trailblazers, are hugely successful on the new platforms and are all very generous in giving their valuable advice.

This brilliant book is so helpful for time-pressed entrepreneurs wanting to profit from the new opportunities created by the rise and massive popularity of the social networking platforms. You will discover in one easy read what the top players - like Brian Clark, Gary Vaynerchuk, Chris Brogan and Joel Comm - recommend and do themselves.

Like the author's previous bestsellers, this book is clear, concise, practical and well organized with lists, bullet points and highlighted tips. And - even more great value - there's the bonus of the audio interviews with the superstars. Hearing the contributors' voices adds and aides this insightful learning experience.
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