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Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: Proven tips and ...
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: Proven tips and tactics from 20+ top social media marketers The biggest mistakes businesses make with social media and how to fix them Actionable plans for all areas including social networks, blogs, web TV and mobile marketing Real-world case studies, best practices and proven techniques from the experts Detailed list of resources
Foreword Mark Victor Hansen xi
Preface: The Times are a Changing xiii
Section I Strategies and Principles
Chapter 1 Building your Relationship Strategy Keith Ferrazzi Tahl Raz 3
Chapter 2 The Psychology of Social Media Marketing Brian Clark 13
Chapter 3 Mastering Online Marketing: Six Key Principles Mitch Meyerson 29
Chapter 4 Creating Content People Care About: The Cornerstone of Social Media Ann Handley 47
Chapter 5 How to Create a Mega-Following with Social Media Marketing Gary Vaynerchuk 65
Chapter 6 Personality: How to Stand out in a Virtual Crowd Andy Wibbels 75
Chapter 7 Build Strong Online Communities Using Social Media Chris Brogan 85
Chapter 8 Social Media Marketing Success Qualities Joel Comm 97
Chapter 9 How to Communicate with Impact Using Social Media Craig Valentine 107
Chapter 10 How to Profit from your Social Media Efforts Starr Hall 119
Chapter 11 PR Strategies for Social Media Dan Janal 129
Chapter 12 Making your Content Go Viral with Social Media Michael Stelzner 145
Section II Applications and Websites
Chapter 13 Business Blogs: Make your Blog the Centerpiece of your Social Media Enterprise Denise Wakeman 165
Chapter 14 Facebook: The Essential Rules of Building a Large and Loyal Following Mari Smith 181
Chapter 15 Twitter: Your Power PR Tool for Attracting a Tribe of Raving Fans Deborah Cole Micek 199
Chapter 16 LinkedIn: Transforming Networks into Dynamic Business Connections Barbara Rozgonyi 217
Chapter 17 YouTube: Leveraging the Power of Google of Get your Video Content to Millions Julie Perry 229
Chapter 18 Podcasting: Leveraging the Power of Apple to Get your Content to Millions Paul Colligan 249
Chapter 19 Using Social Bookmarking to Improve your Traffic, Links, and Visibility Chris Garrett 261
Chapter 20 Mobile Marketing: Integrate this Powerful Tool with your Social Media Marketing Kim Dushinski 277
Chapter 21 Online Video: A Mini Guide to your Own Web Show Shama Kabani 291
Chapter 22 Social Media in One Hour a Day Dave Evans 303
Posted August 17, 2010
This is a book you won't be able to put down as it's packed full of how-tos and strategies for your social media marketing. Mitch Meyerson, the author, has gathered a constellation of the shining superstars of the social media world. Many I've followed for years, like Mari Smith, Keith Ferrazzi, Mike Stelzner, Denise Wakeman, Paul Colligan and Julie Perry, just to name a few. They were the trailblazers, are hugely successful on the new platforms and are all very generous in giving their valuable advice.
This brilliant book is so helpful for time-pressed entrepreneurs wanting to profit from the new opportunities created by the rise and massive popularity of the social networking platforms. You will discover in one easy read what the top players - like Brian Clark, Gary Vaynerchuk, Chris Brogan and Joel Comm - recommend and do themselves.
Like the author's previous bestsellers, this book is clear, concise, practical and well organized with lists, bullet points and highlighted tips. And - even more great value - there's the bonus of the audio interviews with the superstars. Hearing the contributors' voices adds and aides this insightful learning experience.
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Posted September 18, 2011
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