Success Secrets of the Online Marketing Superstars

Overview

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media ...

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Overview

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

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Editorial Reviews

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Product Details

  • ISBN-13: 9781599185583
  • Publisher: Entrepreneur Press
  • Publication date: 2/10/2015
  • Pages: 328

Meet the Author

Mitch Meyerson is the author of 11 books, including Mastering Online Marketing and Guerrilla Marketing on the Internet. He has been a featured expert on Oprah and has trained and certified more than 600 coaches in his acclaimed Guerrilla Marketing Coach and World Class Speaking Certification Programs. He lives in Scottsdale, AZ.

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Table of Contents

1 The million dollar mindset 1
2 Creating multiple streams of income on the Internet 11
3 Guerrilla marketing online and offline 21
4 Building your online brand 31
5 Writing Web copy that sells 41
6 The seduction of the online surfer 57
7 The magical power of headlines 73
8 Traffic conversion secrets 93
9 How to automate your online marketing 105
10 Building your business using audio, Web, and video conferencing 115
11 Speed selling on the Internet 123
12 eBay - the world's online marketplace 137
13 Mastering pay-per-click : Google, Overture, and more 147
14 Advanced traffic strategies 157
15 Publicity for your online success 171
16 Mastering affiliate programs 181
17 Mastering e-mail marketing 191
18 Proven list-building strategies 205
19 The perils of the Internet and what you can do to protect yourself 219
20 Understanding blogs and RSS feeds 231
21 Coaching and the virtual business 245
22 Joint ventures : the secret to profit and productivity online 257
23 How to create products for the Web 265
24 Using exit strategies to make more money 277
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