Success Secrets of the Online Marketing Superstars

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"E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent. The challenge for all online business owners is how to attract new customers and stand out in today's cluttered marketplace." "In Success Secrets of the Online Marketing Superstars, 24 of the most successful Internet marketers in the world share their proven strategies for making money online." This book will help you avoid years of guesswork and frustration, and teach you the most effective strategies for creating ...
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Success Secrets of the Online Marketing Superstars

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Overview

"E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent. The challenge for all online business owners is how to attract new customers and stand out in today's cluttered marketplace." "In Success Secrets of the Online Marketing Superstars, 24 of the most successful Internet marketers in the world share their proven strategies for making money online." This book will help you avoid years of guesswork and frustration, and teach you the most effective strategies for creating a profitable online business.
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Editorial Reviews

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"This book is hot off and press and worth reading."
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Product Details

  • ISBN-13: 9781419505010
  • Publisher: Kaplan Publishing
  • Publication date: 7/1/2005
  • Edition number: 1
  • Pages: 352
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author


Mitch Meyerson is the author of 11 books, including Mastering Online Marketing and Guerrilla Marketing on the Internet. He has been a featured expert on Oprah and has trained and certified more than 600 coaches in his acclaimed Guerrilla Marketing Coach and World Class Speaking Certification Programs. He lives in Scottsdale, AZ.
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Table of Contents

1 The million dollar mindset 1
2 Creating multiple streams of income on the Internet 11
3 Guerrilla marketing online and offline 21
4 Building your online brand 31
5 Writing Web copy that sells 41
6 The seduction of the online surfer 57
7 The magical power of headlines 73
8 Traffic conversion secrets 93
9 How to automate your online marketing 105
10 Building your business using audio, Web, and video conferencing 115
11 Speed selling on the Internet 123
12 eBay - the world's online marketplace 137
13 Mastering pay-per-click : Google, Overture, and more 147
14 Advanced traffic strategies 157
15 Publicity for your online success 171
16 Mastering affiliate programs 181
17 Mastering e-mail marketing 191
18 Proven list-building strategies 205
19 The perils of the Internet and what you can do to protect yourself 219
20 Understanding blogs and RSS feeds 231
21 Coaching and the virtual business 245
22 Joint ventures : the secret to profit and productivity online 257
23 How to create products for the Web 265
24 Using exit strategies to make more money 277
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted July 31, 2006

    Outdated and for Novices

    This book is only good for real novices in online marketing - and much of the content is outdated. Don't get me wrong - there is some good information in here - but the way the book is laid out, the author has basically given these online marketing gurus a section of a book to promote themselves, their sites, and upsell you to purchase the rest of their content.

    Was this review helpful? Yes  No   Report this review
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