- Shopping Bag ( 0 items )
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical representatives leading or engaged in a project.
The book covers the capabilities of Microsoft Dynamics CRM, both in the traditional functional areas of sales, marketing, and service and as an applications framework for XRM deployments. The book demonstrates CRM best practices for design, configuration, and development. Through realworld solutions and exercises, you will be given the confidence and expertise to deliver an implementation that provides longterm success for your organization.
Pt. 1 The Evolution of CRM and Microsoft Dynamics CRM
Ch. 1 The Evolution of CRM 3
Ch. 2 Microsoft CRM in the Market 29
Pt. 2 Implementation Planning, Approach, and Guidelines
Ch. 3 Planning Your CRM Initiative 45
Ch. 4 Initiating and Executing a CRM Phase 69
Ch. 5 Configuration Guidelines for Core Functionality 93
Pt. 3 Ensuring Long-Term Success with CRM
Ch. 6 Avoiding the Doldrums 189
Ch. 7 Opportunities to Expand the Value of CRM 211