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Marcia YudkinThis one-volume, easy-to-read introduction to selling your wares online ranges from strategy -- keep average order size high and costs low -- to practicalities -- how to efficiently orchestrate the fulfillment of orders.
The book includes several interesting topics I did not expect in a book of this type, including the pros and cons of drop shipping and how to minimize credit card fraud.
If you want a solid guide to setting up an online store, this covers everything you need to know to get started and make money at it. Well done!
—an author of eleven books and hundreds of magazine articles, syndicated columnist, public radio commentator and writing coach