Successful Business Intelligence: Secrets to Making BI a Killer App

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Overview

Praise for Successful Business Intelligence

"If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." —Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics

"When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable ...

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More About This Book

Overview

Praise for Successful Business Intelligence

"If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." —Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics

"When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments." —John Schwarz, CEO, Business Objects

"A thoughtful, clearly written, and carefully researched examination of all facets of business intelligence that your organization needs to know to run its business more intelligently and exploit information to its fullest extent." —Wayne Eckerson, Director, TDWI Research

"Using real-world examples, Cindi Howson shows you how to use business intelligence to improve the performance, and the quality, of your company." —Bill Baker, Distinguished Engineer & GM, Business Intelligence Applications, Microsoft Corporation

"This book outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator." —Robert VanHees, CFO, Corporate Express

"Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate." —Dan Vesset, Vice President, Business Analytics Solution Research, IDC

Product Details

  • ISBN-13: 9780071498517
  • Publisher: McGraw-Hill Osborne
  • Publication date: 11/26/2007
  • Edition number: 1
  • Pages: 244
  • Sales rank: 615,081
  • Product dimensions: 6.40 (w) x 9.40 (h) x 0.73 (d)

Meet the Author

Cindi Howson is the founder of BIScorecard, a website for in-depth BI product reviews, and has 15 years of BI and management reporting experience. She writes and blogs for Intelligent Enterprise, and is an instructor for The Data Warehousing Institute (TDWI). Prior to founding BIScorecard, Cindi was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company. She has an MBA from Rice University

Table of Contents


Preface     viii
Acknowledgments     xi
Business Intelligence from ttie Business Side     1
Business Intelligence by Other Names     1
How Business Intelligence Provides Business Value     2
The Business Intelligence Market     7
Battle Scars     13
The Research     13
Best Practices for Successful Business Intelligence     20
Techno Babble: Components of a Business Intelligence Architecture     21
Operational and Source Systems     22
Data Transfer: From Operational to Data Warehouse     25
The Data Warehouse     28
Data Warehouse Tables     30
The Data Warehouse Technology Platform     33
Best Practices for Successful Business Intelligence     34
The Business Intelligence Front-End     35
Business Query and Reporting     35
Production Reporting     39
Online Analytical Processing (OLAP)     40
Microsoft Office     44
Dashboards     45
Scorecards     46
Performance Management     48
Analytic Applications     50
Emerging BI Modules     51
Best Practices for SuccessfulBusiness Intelligence     51
Measures of Success     53
Success and Business Impact     53
How to Measure Success     58
Return on Investment     59
Number of Users     61
Other Measures of Success     67
Best Practices for Successful Business Intelligence     68
The LOFT Effect     71
The Role of Luck     71
Opportunity     75
Frustration     81
Threat     82
The Role of Time     85
If There Is No LOFT Effect, Is Successful BI Still Possible?     86
Best Practices for Successful Business Intelligence     87
Executive Support     89
Executive Support and Success     89
Which Executive Is the Best Sponsor?     91
Getting Executive Buy-In     95
The Role of an Executive Sponsor     97
Best Practices for Successful Business Intelligence     98
D Is for Data     99
Data Quality     99
Successful Data Architectures     106
Master Data Management (MDM)     107
Right-Time Data     110
Data Quality's Chicken and Egg     112
Best Practices for Successful Business Intelligence     114
The Business-IT Partnership     115
Voices of Frustration     115
The Business-IT Yin-Yang     116
Meet the Hybrid Business-IT Person     119
How to Be a Better Partner     121
Alignment     123
Best Practices for Successful Business Intelligence     125
Relevance     127
Relevance Brings Clearer Vision     128
Relevance Improves Patient Care     130
Relevance to Continental Gate Agents     133
The Role of Incentives     134
Personalization     135
Requirements-Driven BI     136
Best Practices for Successful Business Intelligence     137
Agile Development     139
Waterfall Development Process     139
Agile development Techniques     142
Sharper BI at 1-800 Contacts     147
Best Practices for Successful Business Intelligence     148
Organizing for Success     149
Enterprise vs. Department BI     149
The BI Steering Committee     155
Business Intelligence Competency Centers (BICC)     156
BICC Guiding Principles     158
BI Shake-Up at Corporate Express     159
BI Team Leaders as Level 5 Leaders     161
Best Practices for Successful Business Intelligence     163
The Right BI Tool for the Right User     165
The Importance of BI Tools     167
The Hole of BI Standardization     168
The Right Tool for the Right User     173
The Most Successful BI Module     180
Best Practices for Successful Business Intelligence     182
Other Secrets to Success     183
The Role of Culture     183
Promoting Your BI Capabilities     188
Training     195
A Picture Is Worth a Thousand Numbers     197
Best Practices for Successful Business Intelligence     198
The Future of Business Intelligence     199
Emerging Technologies     199
Predicting the Future     204
BI Search & Text Analytics     205
Advanced Visualization     208
Rich Reportlets     210
The Future Beyond Technology     211
Words of Wisdom     212
This Successful BI Survey     215
Recommended Resources     227
Notes     229
Index     237
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