Successful Business Models (Entrepreneur Mentor Series): Surefire Ways to Build a Profitable Business

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Don't just plan--Zero in on a winning business model!

What does Starbucks have that its sister start-ups didn't? Why did it go stratospheric while other food businesses got bogged down at the end of the runway? In this book, author, Don Debelak reveals Starbucks secret - a great business model. Starbucks targets customers who have plenty of money, the concept is easy to sell to those customers, and the business model keeps those customers coming back. In Successful Business ...

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Overview

Don't just plan--Zero in on a winning business model!

What does Starbucks have that its sister start-ups didn't? Why did it go stratospheric while other food businesses got bogged down at the end of the runway? In this book, author, Don Debelak reveals Starbucks secret - a great business model. Starbucks targets customers who have plenty of money, the concept is easy to sell to those customers, and the business model keeps those customers coming back. In Successful Business Models, Debelak shows how you, too, can create a winning business concept, develop a business plan around it, and turn into a successful business venture.

Whether you're starting a new business or looking for ways to revitalize an existing operation, this book tells you:

  • How to use the GEL factor (Great customers, Easy sales, Long life) analysis to evaluate and improve your business concept
  • How to write a business plan that really works, with simple plans for most types of businesses

Successful Business Models provides plenty of real-life examples and planning tools to guide you- along with a whole new way to look at business and turn it into a moneymaking winner!

Don Debelak is president of DSD Marketing, an inventor assistance firm in Minneapolis. Debelak writes an invention Entrepreneur Magazine and is the author of How to Bring a Product to Market for Less than $5,000 and Total Marketing: Capturing Customers with Marketing Plans that Work, among other books. Debelak lives in New Brighton, Minnesota.

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Product Details

  • ISBN-13: 9781891984457
  • Publisher: Entrepreneur Press
  • Publication date: 8/1/2003
  • Series: Entrepreneur Mentor Series
  • Pages: 260
  • Product dimensions: 7.66 (w) x 9.84 (h) x 0.59 (d)

Meet the Author

Don Debelak is president of DSD Marketing, an inventor assistance firm in Minneapolis. Debelak writes an invention Entrepreneur Magazine and is the author of How to Bring a Product to Market for Less than $5,000 and Total Marketing: Capturing Customers with Marketing Plans that Work, among other books. Debelak lives in New Brighton, Minnesota.

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Table of Contents

Sect. I, Pt. 1 The GEL factors : how to evaluate your business
Ch. 1 The GEL factors : predicting success 3
Ch. 2 Finding a great customer group 9
Ch. 3 Making the easy sale 27
Ch. 4 Building a long future 45
Ch. 5 Evaluating your concept 64
Sect. I, Pt. 2 The GEL factors : business concept analysis : case studies
Ch. 6 GEL factor analysis 77
Sect. II, Pt. 1 The business plan : understanding the parts
Ch. 7 Executing a successful business concept 111
Ch. 8 The executive summary 116
Ch. 9 Overview 127
Ch. 10 Target customers and markets 135
Ch. 11 Your product and your advantage 146
Ch. 12 Marketing strategy 156
Ch. 13 Company operations and management 166
Ch. 14 Financial section 176
Sect. II, Pt. 2 The business plan : sample plans
Ch. 15 Internet company business plan 195
Ch. 16 Retail store business plan 222
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