Successful Business Plan: Secrets and Strategies / Edition 4

Paperback (Print)
Buy Used
Buy Used from
(Save 41%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 93%)
Other sellers (Paperback)
  • All (59) from $1.99   
  • New (2) from $58.77   
  • Used (57) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2008

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.


Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Seller since 2015

Feedback rating:


Condition: New
2003 Trade paperback 4th ed. New. Trade paperback (US). Glued binding. 417 p. Contains: Illustrations. Successful Business Plan. Audience: General/trade.

Ships from: BOCA RATON, FL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Sort by


A major revision of the bestselling guide, this edition adds advice on using new technology to present business plans, plus information on financing trends and strategic position development.
Read More Show Less

Product Details

  • ISBN-13: 9780966963564
  • Publisher: Planning Shop, The
  • Publication date: 6/28/2003
  • Edition description: 4th ed.
  • Edition number: 4
  • Pages: 417
  • Product dimensions: 8.30 (w) x 10.88 (h) x 1.04 (d)

Meet the Author

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at

Read More Show Less

Table of Contents

About the Author
About the Contributors
Foreword to the Fourth Edition
How to Use This Book
Sect. I Starting the Process
Ch. 1 The Successful Business 1
Ch. 2 Getting Your Plan Started 13
Ch. 3 Making Your Plan Compelling 35
Sect. II Business Plan Components
Ch. 4 The Executive Summary 47
Ch. 5 Company Description 59
Ch. 6 Industry Analysis & Trends 73
Ch. 7 Target Market 87
Ch. 8 Competition 103
Ch. 9 Strategic Position & Risk Assessment 119
Ch. 10 Marketing Plan & Sales Strategy 133
Ch. 11 Operations 155
Ch. 12 Technology Plan 181
Ch. 13 Management & Organization 189
Ch. 14 Community Involvement & Social Responsibility 211
Ch. 15 Development, Milestones, & Exit Plan 221
Ch. 16 The Financials 237
Ch. 17 The Plan's Appendix 283
Sect. III Putting the Plan to Work
Ch. 18 Preparing, Presenting, & Sending Out Your Plan 289
Ch. 19 Looking for Money 299
Ch. 20 Using Your Plan for Classes & Competitions 315
Ch. 21 Internal Planning for Existing Businesses & Corporations 327
Ch. 22 Time Saving Tips 337
Sect. IV Special Considerations
Ch. 23 Considerations for Internet, "e-businesses" 343
Ch. 24 Considerations for Retailers 363
Ch. 25 Considerations for Manufacturers 369
Ch. 26 Considerations for Service Businesses 375
Ch. 27 Business Planning in a Weak (or Strong) Economy 381
Sect. V Reference
Outline of a Business Plan 391
Business Terms Glossary 395
Funding Sources 399
Research Sources 404
Entrepreneurs' Sources 411
Index 415
Income Statement, Annual 276
Cash-Flow Projection 278
Balance Sheet 280
Sources & Uses of Funds 281
Assumption Sheet 282
Read More Show Less

Customer Reviews

Average Rating 4
( 5 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted November 1, 2004

    Very comprehensive and readable!

    I only skimmed this but it is apparent that this book fills the gap many have and will find in establishing exactly what a business plan is in concept and PRESENTATION. Excellent job.. only constructive feedback is that perhaps more examples of finished written business plans be incorporated to show how the plan should be documented for presentation to financiers or backers.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted February 7, 2010

    Very Helpful

    This book has proven invaluable in helping to stay organized and to know what tasks I should be concentrating on in order to ensure that I start my business effectively and efficiently. The author has done a great job of covering the most important subjects and in a logical manner helping me to organize my thoughts and stay on track.

    I would recommend this to any entrepreneur or anyone looking to open a new business that is concerned with ensuring they concentrate on the right things at the right time.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 19, 2001

    Immensly valuable

    If you're starting a new business or restructuring a current one, this is THE BIBLE that will guide you through every inicial aspect.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 2, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 4, 2010

    No text was provided for this review.

Sort by: Showing all of 5 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)