Successful Business Plan: Secrets and Strategies / Edition 4

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Overview

A major revision of the bestselling guide, this edition adds advice on using new technology to present business plans, plus information on financing trends and strategic position development.
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Product Details

  • ISBN-13: 9780966963564
  • Publisher: Planning Shop, The
  • Publication date: 6/28/2003
  • Edition description: 4th ed.
  • Edition number: 4
  • Pages: 417
  • Product dimensions: 8.30 (w) x 10.88 (h) x 1.04 (d)

Meet the Author

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.

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Table of Contents

About the Author
About the Contributors
Acknowledgments
Foreword
Foreword to the Fourth Edition
How to Use This Book
Introduction
Sect. I Starting the Process
Ch. 1 The Successful Business 1
Ch. 2 Getting Your Plan Started 13
Ch. 3 Making Your Plan Compelling 35
Sect. II Business Plan Components
Ch. 4 The Executive Summary 47
Ch. 5 Company Description 59
Ch. 6 Industry Analysis & Trends 73
Ch. 7 Target Market 87
Ch. 8 Competition 103
Ch. 9 Strategic Position & Risk Assessment 119
Ch. 10 Marketing Plan & Sales Strategy 133
Ch. 11 Operations 155
Ch. 12 Technology Plan 181
Ch. 13 Management & Organization 189
Ch. 14 Community Involvement & Social Responsibility 211
Ch. 15 Development, Milestones, & Exit Plan 221
Ch. 16 The Financials 237
Ch. 17 The Plan's Appendix 283
Sect. III Putting the Plan to Work
Ch. 18 Preparing, Presenting, & Sending Out Your Plan 289
Ch. 19 Looking for Money 299
Ch. 20 Using Your Plan for Classes & Competitions 315
Ch. 21 Internal Planning for Existing Businesses & Corporations 327
Ch. 22 Time Saving Tips 337
Sect. IV Special Considerations
Ch. 23 Considerations for Internet, "e-businesses" 343
Ch. 24 Considerations for Retailers 363
Ch. 25 Considerations for Manufacturers 369
Ch. 26 Considerations for Service Businesses 375
Ch. 27 Business Planning in a Weak (or Strong) Economy 381
Sect. V Reference
Outline of a Business Plan 391
Business Terms Glossary 395
Funding Sources 399
Research Sources 404
Entrepreneurs' Sources 411
Index 415
Income Statement, Annual 276
Cash-Flow Projection 278
Balance Sheet 280
Sources & Uses of Funds 281
Assumption Sheet 282
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Customer Reviews

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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted November 1, 2004

    Very comprehensive and readable!

    I only skimmed this but it is apparent that this book fills the gap many have and will find in establishing exactly what a business plan is in concept and PRESENTATION. Excellent job.. only constructive feedback is that perhaps more examples of finished written business plans be incorporated to show how the plan should be documented for presentation to financiers or backers.

    1 out of 1 people found this review helpful.

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  • Posted February 7, 2010

    Very Helpful

    This book has proven invaluable in helping to stay organized and to know what tasks I should be concentrating on in order to ensure that I start my business effectively and efficiently. The author has done a great job of covering the most important subjects and in a logical manner helping me to organize my thoughts and stay on track.

    I would recommend this to any entrepreneur or anyone looking to open a new business that is concerned with ensuring they concentrate on the right things at the right time.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 19, 2001

    Immensly valuable

    If you're starting a new business or restructuring a current one, this is THE BIBLE that will guide you through every inicial aspect.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 2, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 4, 2010

    No text was provided for this review.

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