The Successful Business Plan: Secrets and Strategies / Edition 4

The Successful Business Plan: Secrets and Strategies / Edition 4

4.0 5
by Rhonda Abrams, Paul Barrow
     
 

ISBN-10: 1841128074

ISBN-13: 9781841128078

Pub. Date: 05/13/2008

Publisher: Wiley

A major revision of the bestselling guide, this edition adds advice on using new technology to present business plans, plus information on financing trends and strategic position development.  See more details below

Overview

A major revision of the bestselling guide, this edition adds advice on using new technology to present business plans, plus information on financing trends and strategic position development.

Product Details

ISBN-13:
9781841128078
Publisher:
Wiley
Publication date:
05/13/2008
Series:
Planning Shop Series????? Series
Pages:
478
Product dimensions:
7.44(w) x 9.69(h) x 1.07(d)

Table of Contents

About the Author
About the Contributors
Acknowledgments
Foreword
Foreword to the Fourth Edition
How to Use This Book
Introduction
Sect. IStarting the Process
Ch. 1The Successful Business1
Ch. 2Getting Your Plan Started13
Ch. 3Making Your Plan Compelling35
Sect. IIBusiness Plan Components
Ch. 4The Executive Summary47
Ch. 5Company Description59
Ch. 6Industry Analysis & Trends73
Ch. 7Target Market87
Ch. 8Competition103
Ch. 9Strategic Position & Risk Assessment119
Ch. 10Marketing Plan & Sales Strategy133
Ch. 11Operations155
Ch. 12Technology Plan181
Ch. 13Management & Organization189
Ch. 14Community Involvement & Social Responsibility211
Ch. 15Development, Milestones, & Exit Plan221
Ch. 16The Financials237
Ch. 17The Plan's Appendix283
Sect. IIIPutting the Plan to Work
Ch. 18Preparing, Presenting, & Sending Out Your Plan289
Ch. 19Looking for Money299
Ch. 20Using Your Plan for Classes & Competitions315
Ch. 21Internal Planning for Existing Businesses & Corporations327
Ch. 22Time Saving Tips337
Sect. IVSpecial Considerations
Ch. 23Considerations for Internet, "e-businesses"343
Ch. 24Considerations for Retailers363
Ch. 25Considerations for Manufacturers369
Ch. 26Considerations for Service Businesses375
Ch. 27Business Planning in a Weak (or Strong) Economy381
Sect. VReference
Outline of a Business Plan391
Business Terms Glossary395
Funding Sources399
Research Sources404
Entrepreneurs' Sources411
Index415
Income Statement, Annual276
Cash-Flow Projection278
Balance Sheet280
Sources & Uses of Funds281
Assumption Sheet282

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Successful Business Plan 4 out of 5 based on 0 ratings. 5 reviews.
Guest More than 1 year ago
I only skimmed this but it is apparent that this book fills the gap many have and will find in establishing exactly what a business plan is in concept and PRESENTATION. Excellent job.. only constructive feedback is that perhaps more examples of finished written business plans be incorporated to show how the plan should be documented for presentation to financiers or backers.
Anonymous More than 1 year ago
SGT_MLK More than 1 year ago
This book has proven invaluable in helping to stay organized and to know what tasks I should be concentrating on in order to ensure that I start my business effectively and efficiently. The author has done a great job of covering the most important subjects and in a logical manner helping me to organize my thoughts and stay on track. I would recommend this to any entrepreneur or anyone looking to open a new business that is concerned with ensuring they concentrate on the right things at the right time.
Anonymous More than 1 year ago
Guest More than 1 year ago
If you're starting a new business or restructuring a current one, this is THE BIBLE that will guide you through every inicial aspect.