SUCCESSFUL BUSINESS PLAN: DELUXE BINDER EDITION / Edition 4 by Rhonda Abrams | 9781841128078 | Paperback | Barnes & Noble
The Successful Business Plan: Secrets and Strategies / Edition 4

The Successful Business Plan: Secrets and Strategies / Edition 4

4.0 5
by Rhonda Abrams, Paul Barrow
     
 

ISBN-10: 1841128074

ISBN-13: 9781841128078

Pub. Date: 05/13/2008

Publisher: Wiley

A major revision of the bestselling guide, this edition adds advice on using new technology to present business plans, plus information on financing trends and strategic position development.

Overview

A major revision of the bestselling guide, this edition adds advice on using new technology to present business plans, plus information on financing trends and strategic position development.

Product Details

ISBN-13:
9781841128078
Publisher:
Wiley
Publication date:
05/13/2008
Series:
Planning Shop Series????? Series
Pages:
478
Product dimensions:
7.44(w) x 9.69(h) x 1.07(d)

Table of Contents

About the Authorvii
About the Contributorsix
Acknowledgmentsxv
Forewordxxiii
Foreword to the Fourth Editionxxv
How to Use This Bookxxix
Introductionxxxiii
Section IStarting the Process
Chapter 1The Successful Business1
Chapter 2Getting Your Plan Started13
Chapter 3Making Your Plan Compelling35
Section IIBusiness Plan Components
Chapter 4The Executive Summary47
Chapter 5Company Description59
Chapter 6Industry Analysis & Trends73
Chapter 7Target Market87
Chapter 8Competition103
Chapter 9Strategic Position & Risk Assessment119
Chapter 10Marketing Plan & Sales Strategy133
Chapter 11Operations155
Chapter 12Technology Plan181
Chapter 13Management & Organization189
Chapter 14Community Involvement & Social Responsibility211
Chapter 15Development, Milestones, & Exit Plan221
Chapter 16The Financials237
Chapter 17The Plan's Appendix283
Section IIIPutting the Plan to Work
Chapter 18Preparing, Presenting, & Sending Out Your Plan289
Chapter 19Looking for Money299
Chapter 20Using Your Plan for Classes & Competitions315
Chapter 21Internal Planning for Existing Businesses & Corporations327
Chapter 22Time Saving Tips337
Section IVSpecial Considerations
Chapter 23Considerations for Internet, "e-businesses"343
Chapter 24Considerations for Retailers363
Chapter 25Considerations for Manufacturers369
Chapter 26Considerations for Service Businesses375
Chapter 27Business Planning in a Weak (or Strong) Economy381
Section VReference
Outline of a Business Plan391
Business Terms Glossary395
Funding Sources399
Research Sources404
Entrepreneurs' Sources411
Index415
Sample Plan
Cover Letter314
Executive Summary55
Company Description71
Industry Analysis and Trends85
Target Market99
The Competition115
Strategic Position & Risk Assessment131
Marketing Plan152
Operations178
Technology Plan187
Management & Organization207
Community Involvement & Social Responsibility218
Development, Milestones & Exit Plan234
Income Statement, Three-Year Projection275
Income Statement, Annual276
Cash-Flow Projection278
Balance Sheet280
Sources & Uses of Funds281
Assumption Sheet282

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Successful Business Plan 4 out of 5 based on 0 ratings. 5 reviews.
Guest More than 1 year ago
I only skimmed this but it is apparent that this book fills the gap many have and will find in establishing exactly what a business plan is in concept and PRESENTATION. Excellent job.. only constructive feedback is that perhaps more examples of finished written business plans be incorporated to show how the plan should be documented for presentation to financiers or backers.
Anonymous More than 1 year ago
SGT_MLK More than 1 year ago
This book has proven invaluable in helping to stay organized and to know what tasks I should be concentrating on in order to ensure that I start my business effectively and efficiently. The author has done a great job of covering the most important subjects and in a logical manner helping me to organize my thoughts and stay on track. I would recommend this to any entrepreneur or anyone looking to open a new business that is concerned with ensuring they concentrate on the right things at the right time.
Anonymous More than 1 year ago
Guest More than 1 year ago
If you're starting a new business or restructuring a current one, this is THE BIBLE that will guide you through every inicial aspect.