Successful Business Plan: Secrets and Strategies / Edition 5

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Overview

This number-one selling business planning guide in the U.S. includes expert help, worksheets to jumpstart the process, a sample business plan, tips on impressing funders, winning tips for competitions, and more. Used in the top business schools throughout the nation, including Stanford; M.I.T.; University of Denver; Hass School of Business, UC Berkeley; and Cornell. Hundreds of thousands of entrepreneurs have used this book to launch their businesses.

Named by Inc. and Forbes magazines as one of the top ten essential books for small business, this fully revised and updated fifth edition of Successful Business Plan: Secrets & Strategies is a complete, step-by-step guide to researching and writing a business plan to get your company funded!

With a foreword by legendary venture capitalist John Doerr, Successful Business Plan: Secrets & Strategies is packed with insider tips and insightful advice on writing and formatting a business plan that will stand out from the crowd.

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Product Details

  • ISBN-13: 9781933895147
  • Publisher: Planning Shop, The
  • Publication date: 9/16/2010
  • Edition description: Fifth Edition
  • Edition number: 5
  • Pages: 425
  • Sales rank: 89,527
  • Product dimensions: 8.10 (w) x 10.60 (h) x 1.20 (d)

Meet the Author

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.

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Table of Contents

SECTION I Starting the Process
Chapter 1: The Successful Business
Chapter 2: Getting Your Plan Started
Chapter 3: Making Your Plan Compelling

SECTION II Business Plan Components
Chapter 4: The Executive Summary
Chapter 5: Company Desciption
Chapter 6: Industry Analysis & Trends
Chapter 7: Target Market
Chapter 8: The Competition
Chapter 9: Strategic Position & Risk Assessment
Chapter 10: Marketing Plan & Sales Strategy
Chapter 11: Operations
Chapter 12: Technology Plan
Chapter 13: Management & Organization
Chapter 14: Social Responsibility & Sustainability
Chapter 15: Development, Milestones & Exit Plan
Chapter 16: The Financials
Chapter 17: The Plan's Appendix

SECTION III Putting the Plan to Work
Chapter 18: Preparing, Presenting & Sending Out Your Plan
Chapter 19: Looking for Money
Chapter 20: Using Your Plan for Classes & Competitions
Chapter 21: Internal Planning for Existing Businesses & Corporations
Chapter 22: Time-Saving Tips

SECTION IV Reference

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Customer Reviews

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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted November 1, 2004

    Very comprehensive and readable!

    I only skimmed this but it is apparent that this book fills the gap many have and will find in establishing exactly what a business plan is in concept and PRESENTATION. Excellent job.. only constructive feedback is that perhaps more examples of finished written business plans be incorporated to show how the plan should be documented for presentation to financiers or backers.

    1 out of 1 people found this review helpful.

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  • Posted February 7, 2010

    Very Helpful

    This book has proven invaluable in helping to stay organized and to know what tasks I should be concentrating on in order to ensure that I start my business effectively and efficiently. The author has done a great job of covering the most important subjects and in a logical manner helping me to organize my thoughts and stay on track.

    I would recommend this to any entrepreneur or anyone looking to open a new business that is concerned with ensuring they concentrate on the right things at the right time.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 19, 2001

    Immensly valuable

    If you're starting a new business or restructuring a current one, this is THE BIBLE that will guide you through every inicial aspect.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 2, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 4, 2010

    No text was provided for this review.

Sort by: Showing all of 5 Customer Reviews

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