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Successful Business Planning for Entrepreneurs differs in approach from traditional college texts that are highly theoretical. This text contains activities and features in which student participation in discussions and group activities is encouraged. The sequencing of chapters and units are designed to closely adhere to the Small Business Administration suggested business plan outline.
Unit 1 Entrepreneurship and You. 1. You as an Entrepreneur. 2. Plan the Small Business. 3. Purchase an Existing Business or Franchise. 4. Legal Requirements. Unit 2 Small Business Research. 5. Develop the Marketing Plan. 6. Conduct the Industry Analysis. 7. The Competitive Analysis. 8. Decide on Location and Facilities. Unit 3 Market the Small Business. 9. Get to Know Your Customers. 10. Pricing. 11. Promotional Activities. 12. E-Entrepreneurship. Unit 4 Manage and Finance the Small Business. 13. Human Resource Management. 14. Building a Financial Plan. 15. Analysis of Financial sources. 16. Management Control Tools. Appendix: Small Business Assistance.