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Whether you’re seeking outside financing for your business or not, you need well-researched, verifiable numbers to support your business plan. But the process of finding that data has been painful and expensive—until now. This one-of-a-kind product will take you step by step through the process of gathering critical, totally customized information and data about your business's industry, target market, and competition. Harnessing the often difficult-to-master power of the nation's leading public and private data sources, this book not only takes you to the information, but shows you how to filter it, interpret it, and use it to your business's advantage.
From the Publisher
Whether you need convincing data for a business plan, to raise money for your business, or for a report, you need it in a hurry. Successful Business Research shows you how to get the right info, right now. From stats on industries to the inside scoop on companies to detailed numbers on target markets, you’ll find the info you need—fast!
Key features include:
· How to find key data about your industry, market, and competition
· Up-to-date hot lists of the leading research sources
· Shows you in “cookbook” fashion how to grab the data you need quickly and interpret it
· Dramatically reduces the time spent on research and improves the quality of results
· Can save you hundreds, even thousands, of dollars in research expenses
PART I: Research Essentials CHAPTER 1: Where Do I Get the Numbers?
CHAPTER 2: Using Libraries CHAPTER 3: Types of Business Research CHAPTER 4: Search Techniques CHAPTER 5: Searching by NAICS or International Codes
PART II: The Research Process CHAPTER 6: List Your Questions CHAPTER 7: Choose Your Resources CHAPTER 8: Evaluate Your Data CHAPTER 9: Organize Your Data
PART III: Major Resources CHAPTER 10: Search Engines and Online Directories CHAPTER 11: Business Research Databases CHAPTER 12: Government Resources CHAPTER 13: Media Websites
PART IV: Straight to the Numbers You Need CHAPTER 14: Straight to the Numbers CHAPTER 15: Researching an Industry CHAPTER 16: Researching a Company CHAPTER 17: Researching a Target Market