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Successful Cold Call Selling: Over 100 New Ideas, Scripts, and Examples From the Nation's Foremost Sales Trainer / Edition 2

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"Successful Cold Call Selling gives you powerful, proven techniques to perform at your best when introducing yourself to new prospects. Whether in person or by phone, the book shows you how to gain an audience that has top-level buying authority. You will learn how to:

Gain confidence and conquer the fear of making cold calls

Eliminate reluctance on the part of the buyer

Design a cold-calling strategy for getting new business

Avoid commonly used, ineffective words and phrases

Find prospects from a variety of often overlooked sources

Create an irresistible invitation to hear your presentation

Relax even the toughest prospects

Deal with indifference, skepticism, procrastination, and objections

This is the ultimate blueprint for anyone who wants to master the art of cold-call selling."

For one of the fastest growing segments of the sales profession, this second edition is welcome. Offering hundreds of new ways to break the ice and complete a sale, it also gives classic tools from the first edition, proven by sales reps and managers. "Ideal for new and veteran sales reps alike, here is the perfect primer for a tough, rewarding job."--The Wall Street Journal.

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Editorial Reviews

From the Publisher

"Ideal for new and veteran sales reps alike, here is the perfect primer for a tough, rewarding job." --The Wall Street Journal

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Product Details

  • ISBN-13: 9780814477182
  • Publisher: AMACOM
  • Publication date: 6/2/1989
  • Edition description: 2nd ed
  • Edition number: 2
  • Pages: 288
  • Sales rank: 1,049,246
  • Product dimensions: 6.02 (w) x 9.04 (h) x 0.80 (d)

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