Successful Copywriting In a Week A Teach Yourself Guide

Overview

Learn to write great copy in just seven days and advance your career!

Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, Successful Copywriting In a Week quickly teaches you the insider secrets you need to know to in order to write effective, attention-getting copy.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the ...

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Overview

Learn to write great copy in just seven days and advance your career!

Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, Successful Copywriting In a Week quickly teaches you the insider secrets you need to know to in order to write effective, attention-getting copy.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for—Let this book put you on the fast track to success!

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Product Details

  • ISBN-13: 9781444159073
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 5/25/2012
  • Series: Teach Yourself: General Reference Series
  • Edition description: Reissue
  • Edition number: 1
  • Pages: 128
  • Sales rank: 1,311,305
  • Product dimensions: 5.10 (w) x 7.70 (h) x 0.60 (d)

Meet the Author

Robert Ashton is a social entrepreneur and established business author. His books have been translated into 15 languages and sell in almost 100 countries around the world. He attributes his success in business and in print to his ability to translate complexity into clear, compelling copy. In this book Robert shares the secrets of effective, persuasive writing.

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Table of Contents

Sunday - work out what you want to say and make sure your copy is going to be relevant; / Monday - put yourself in your readers’ shoes and make your writing easy to read and absorb; / Tuesday - learn the art of letter writing and make sure your letters will be read; / Wednesday - understand advertising and each of your words earn its keep; / Thursday - become a popular press commentator and promote what you do for free; / Friday - discover why most promotional print says too much and become skilled at only writing what matters most; / Saturday - explore some other ways to work with words and know you are getting your message across.

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