Successful Direct Marketing Methods. / Edition 6

Successful Direct Marketing Methods. / Edition 6

by Bob Stone, Robert B. Stone
     
 

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ISBN-10: 0844230030

ISBN-13: 9780844230030

Pub. Date: 11/01/1996

Publisher: NTC Publishing Group

Written by Direct Marketing Hall of Famer Bob Stone, the sixth edition of this critically acclaimed classic is the source of information on the direct marketing industry. Provides in-depth coverage of the latest media opportunities for direct marketers with all-new chapters on the forms of interactive media currently being used in direct marketing and developing and

Overview

Written by Direct Marketing Hall of Famer Bob Stone, the sixth edition of this critically acclaimed classic is the source of information on the direct marketing industry. Provides in-depth coverage of the latest media opportunities for direct marketers with all-new chapters on the forms of interactive media currently being used in direct marketing and developing and using databases. You'll also get practical tips on every phase of direct marketing, plus self-quizzes that reinforce concepts and test your knowledge.

Product Details

ISBN-13:
9780844230030
Publisher:
NTC Publishing Group
Publication date:
11/01/1996
Edition description:
Older Edition
Pages:
560
Product dimensions:
7.51(w) x 9.47(h) x 1.21(d)

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