Successful Focus Groups: Advancing the State of the Art / Edition 1

Successful Focus Groups: Advancing the State of the Art / Edition 1

by David L. Morgan, Sally Morgan
     
 

ISBN-10: 0803948743

ISBN-13: 9780803948747

Pub. Date: 04/19/1993

Publisher: SAGE Publications

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of

Overview

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Product Details

ISBN-13:
9780803948747
Publisher:
SAGE Publications
Publication date:
04/19/1993
Series:
SAGE Focus Editions Series, #156
Edition description:
New Edition
Pages:
288
Product dimensions:
5.50(w) x 8.50(h) x 0.65(d)

Table of Contents

Introduction
PART ONE: BASIC PRINCIPLES
When to Use Focus Groups and Why - David L Morgan and Richard A Krueger
The Group Interview in Social Research - James H Frey and Andrea Fontana
The Design and Analysis of Focus Group Studies - John Knodel
A Practical Approach
Understanding Communication Processes in Focus Groups - Terrance L Albrecht, Gerianne M Johnson and Joseph B Walther
Quality Control in Focus Group Research - Richard A Krueger
PART TWO: COMBINING WITH OTHER METHODS
Using Focus Groups to Adapt Survey Instruments to New Populations - Theodore D Fuller et al
Experience From a Developing Country
Improving Survey Questionnaires Through Focus Groups - Kerth O'Brien
Focus Groups and Surveys as Complementary Research Methods - Brent Wolff, John Knodel and Werasit Sittitrai
A Case Example
Selecting Individual or Group Interviews - Benjamin F Crabtree et al
PART THREE: CONDUCTING SELF-CONTAINED RESEARCH
Using Dialogical Methods in Group Interviews - Raymond V Padilla
Focus Group Research on Sensitive Topics - Richard A Zeller
Setting the Agenda Without Setting the Agenda
Focus Group Interviewing With Low-Income, Minority Populations - Robin L Jarrett
A Research Experience
Focus Groups and Community Mobilization - Thomas Plaut, Suzanne Landis, and June Trevor
A Case Study From Rural North Carolina
PART FOUR: CONCLUSIONS
Future Directions for Focus Groups - David L Morgan

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