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Successful Focus Groups: Advancing the State of the Art / Edition 1

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Overview

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

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Product Details

  • ISBN-13: 9780803948747
  • Publisher: SAGE Publications
  • Publication date: 4/19/1993
  • Series: SAGE Focus Editions Series , #156
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.65 (d)

Meet the Author

David L. Morgan is a professor in the Department of Sociology at Portland State University. He received his PhD in sociology from the University of Michigan and postdoctoral training at Indiana University. In addition to his widely recognized expertise in focus groups, he also has extensive experience with collection and analysis of survey data. His research interests center on pragmatic approaches to mixed methods research, with an emphasis on practical applications of research design.

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Table of Contents

Introduction PART ONE: BASIC PRINCIPLES When to Use Focus Groups and Why - David L Morgan and Richard A Krueger The Group Interview in Social Research - James H Frey and Andrea Fontana The Design and Analysis of Focus Group Studies - John Knodel A Practical Approach Understanding Communication Processes in Focus Groups - Terrance L Albrecht, Gerianne M Johnson and Joseph B Walther Quality Control in Focus Group Research - Richard A Krueger PART TWO: COMBINING WITH OTHER METHODS Using Focus Groups to Adapt Survey Instruments to New Populations - Theodore D Fuller et al Experience From a Developing Country Improving Survey Questionnaires Through Focus Groups - Kerth O'Brien Focus Groups and Surveys as Complementary Research Methods - Brent Wolff, John Knodel and Werasit Sittitrai A Case Example Selecting Individual or Group Interviews - Benjamin F Crabtree et al PART THREE: CONDUCTING SELF-CONTAINED RESEARCH Using Dialogical Methods in Group Interviews - Raymond V Padilla Focus Group Research on Sensitive Topics - Richard A Zeller Setting the Agenda Without Setting the Agenda Focus Group Interviewing With Low-Income, Minority Populations - Robin L Jarrett A Research Experience Focus Groups and Community Mobilization - Thomas Plaut, Suzanne Landis, and June Trevor A Case Study From Rural North Carolina PART FOUR: CONCLUSIONS Future Directions for Focus Groups - David L Morgan

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